GECs
Tara Marathi to start distance learning programmes
The revamped Tara Marathi is ready for the second phase of its relaunch with a slew of new programmes and novel concepts that kick off 13 May.
Prime among these is a distance learning programme in collaboration with the Indian Institute of Hotel Management, Mumbai. For the first time, the institute has tied up with a television channel to offer certificate courses in cooking and baking through a six week crash course. The course will be conducted through half hour episodes four and two times a week respectively, at the end of which applicants will take examinations at specially designated centres in Mumbai, Pune and Goa before being granted certificates. While the cookery and bakery crash courses will be followed by regular 13 week courses in the same subjects, the channel is also toying with the idea of starting English speaking courses in collaboration with another reputed institute.
The concept is the brainchild of Sapna Chaturvedi, managing director of Eternal Dreams, the company that has taken over the task of revamping the programming, marketing and distribution of the ailing Marathi satellite channel. Tara Marathi is part of the four channel bouquet offered by the Rathikant Basu promoted Broadcast Worldwide. While BWW recently handed over operations of Tara Bangla to independent agency Rainbow, Eternal Dreams, that has handled ad sales for various channels thus far, has taken over the entire running of Tara Marathi. “We want to concentrate on expanding the viewers’ choice. We are sure that if the Marathi viewer is given the opportunity and the quality, he will shift from Hindi channels to Marathi”, she says. The afternoon slot for the distance education shows are meant as a respite from the soap and serial routine on all other channels. The fee of Rs 895 for the courses covers a book and a kit for the entire course, she says.
Since the relaunch on 17 March, Chaturvedi has introduced, apart from a new logo and signature tune, a variety of new programming – including dubbed versions of B R Chopra’s Mahabharat, Ramanand Sagar’s Ramayan, Jai Shri Krishna and Jai Ganga Maiyya. Chaturvedi says she is not interested in picking winning strategies from rivals Alpha and ETV and is instead concentrating on building a distinctive image for Tara. Ironically, however, the show that has picked up best in the ratings game is ‘Teesara Dola’, a thriller that has been earlier telecast on Doordarshan Sahyadri. Eternal Dreams has already sunk in Rs 10 million in the 50:50 joint venture with BWW for turning around Tara Marathi. While novel shows like Atmakatha ( that chronicles the life stories of well known Marathi artistes) and Abhimaan ( which profiles young Marathi achievers) are slowly picking up, Chaturvedi says the channel already has over 30 advertisers on board.
The channel is now planning ground events in five or six cities in the state to promote the new look in the next 10 days; apart from the hoardings and press publicity that has been pressed into service.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
-
e-commerce1 month agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
iWorld1 year agoKuku TV transforms India’s OTT space with vertical microdrama boom
-
News Headline1 year agoTRAI puts a ‘stop’ to unsolicited calls and messages
-
News Headline2 months agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
Comedy2 years agoTaarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes
-
MAM2 years agoOpenAI joins C2PA steering committee
-
News Headline2 years agoOdisha to host Ultimate Kho Kho Season 2 from December 24
-
News Headline1 year agoAbhishek Bachchan joins as co-owner of European T20 Premier League




