e-commerce
StudioBackdrops.com registers 146% annual growth since its inception
Mumbai: Studiobackdrops.com (SBDC), an e-commerce platform for photography, videography, & audio solutions, announced on Monday that it has registered 146 per cent growth between 2016 and 2022. The total size of the company is expected to reach Rs 50+ crore by 2025.
Started in 2016, StudioBackdrops.com aims to become the one-stop solution for content creators, influencers, bloggers, YouTubers, and the photography community.
The e-commerce platform started with 150 SKUs and has significantly increased over the years as more and more products and brands have been added. Now there are almost 4,500 SKUs listed on the website from 15+ Brands. The average order value, or AOV, has also steadily increased over the years, with the number of orders growing by almost 90-100 per cent every year. The average order value has grown from Rs 2,245 in 2016 to Rs 11,000 in 2022.
Studiobackdrops.com is planning to launch one of the best-equipped studios in South Delhi in 2023, along with a brilliant content creator incubation programme to train the next generation of creators and influencers. The e-commerce platform is also working on developing an online knowledge base academy to educate its existing and potential customers about the products and how to best use them. Product reviews and tutorials about different topics and equipment will also be made available on the portal.
The idea of launching StudioBackdrops.com was to create a unique platform to offer an entire range of production equipment, backdrops, and audio-visual products for content creators, amateurs, and professionals in the industry. The e-commerce platform distributes seamless paper backdrops, muslin and canvas backdrops across the country, including major metropolitan cities, but has also seen an increase in orders from tier five & tier six towns, as well as remote locations in the North East and Union Territories like the Lakshadweep Islands and the Andaman & Nicobar Islands.
Talking about the exceptional growth, StudioBackdrops.com founder Archisman Misra said, “StudioBackdrops.com was founded to make the best products from all over the world accessible to filmmakers, photographers, content creators, and influencers from the comfort of their homes. The amount of content consumed has grown at a tremendous rate over the years, be it on Instagram Reels, YouTube, or OTT platforms, and we wanted to equip the talented individuals responsible with the best of the best. The growth registered by StudioBackdrops.com is a sign of validation and acceptance from the community we are serving, and this has been the best experience of all.”
Influencer marketing is thriving in India, showcasing a growth rate of over 25 per cent. The sector is expected to touch Rs 2,200 crore by 2025, according to an INCA India Influencer report. Seeing the rising number of influencers on Instagram and YouTube and the expanding size of digital marketing, StudioBackdrops.com moved strategically and started partnering with international brands to cater for its stakeholders.
StudioBackdrops.com is the primary importer and distributor of Savage Universal and Superior Seamless studio background papers in India. The online platform also distributes products of known brands such as RiMELITE, TruLite, and PXB and is actively involved in working in tandem with the biggest brands around the world and bringing them to India.
Recently, StudioBackdrops.com partnered with SYNCO, a leading audio brand, and launched an innovative microphone collection and audio accessories for the content creator community. The tie-up aimed to help the YouTubers, videographers, photographers, and influencer community have easy access to state-of-the-art audio products to elevate the quality of their content. Under this partnership, StudioBackdrops.com is now offering a variety of audio products, such as lav mics, shotgun mics, professional boom mics, and audio mixers manufactured by Synco. These professional pieces of equipment are manufactured for environmental noise reduction technology, sound optimization processing, and audio drive reverberation.
e-commerce
Comet makes e-commerce debut on Myntra with 40 sneaker styles
BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.
The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.
Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.
Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.
Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.
e-commerce
Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent
SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.
Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.
AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.
Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.
Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.
For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.
Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.
President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.
The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.
e-commerce
Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare
BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.
The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.
Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.
He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.
With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.
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