GECs
StarOne ‘SET’ to enter new programming vistas
MUMBAI: The generational leap forward — a programming ploy oft used by Hindi entertainment television’s lead channel Star Plus to take the plots of its “saas-bahu” soaps ahead. Come 1 November and India’s lead network will be attempting a far more significant leap forward with the launch of its new metro-centric channel StarOne.
According to Star India COO Sameer Nair, after four years of the staple that Star Plus offered, StarOne represents the “next generation of Hindi entertainment television”. Nair and his team have identified StarOne’s core audience as aspirational young urban professionals (SEC A-B, 25 to 34-year-olds). It is no coincidence that the TG StarOne is targeting is exactly the same as that which the number two channel Sony Entertainment Television has identified as its key audience in the past one year. SET’s gameplan has been to focus on men and women, between the ages of 25 and 34 who belong to the upper middle and higher income groups. .
And if the TG that StarOne is looking to address looks much the same as that which the Times Group’s newly launched nonfiction lifestyle entertainment channel Zoom is targeting as well, that is because it is much the same demographic.
But that’s where the similarity between StarOne and Zoom ends. StarOne defines itself primarily as high-end fiction (five lifestyle shows back to back on Sundays being the principal exception).
In a conversation with Indiantelevision.com, Nair offered an insight into some of the key aspects of the programming that constitute StarOne, “The first time a full-fledged channel is being launched that is totally new.”
In brief, StarOne is launching 1 November with 21 new shows mainly slotted between 8 and 11:30 pm on weekdays.
Among the highlights on weekdays are two comedy bands – 9 to 9:30 pm and 11 to 11:30 pm. The 11 pm band has been titled the Great Indian Comedy Show and comprises a half hour of gags. Broadly inspired by Groucho Marx, points out Nair.
In the 9 pm band there are four shows slotted. Sarabhai Vs Sarabhai (Monday) is about a dysfunctional industrialist family. Viewers of Star Plus will be familiar with Tuesday’s offering which has been newly titled Instant Khichdi (earlier avatar was Khichdi). The story is basically Beverly Hillbillies in an Indian setting. As in the hick town characters that made up the original Khichdi cast have struck it rich (oil has been found on their land). Pyar Ki Kashti Mein (young romance) is on Wednesdays and Dil Kya Chatta Hai (revolves around four guys) is on Thursdays.
Another weekday highlight is a one-hour daily soap (8 to 9 pm Mondays to Thursdays) titled “Remix” and produced by Goldie Behl’s Rose Movies. It is an Indian adaptation of a Spanish telenovella that translates as “Rebel The Way”, informs Nair. This is probably the first time that a one-hour daily soap is being attempted on Hindi entertainment television though Star World regulars would be familiar with it in the long running series Santa Barbara (which went off air quite a while ago).
As for the weekends, Star is introducing the telefilm concept on Fridays. Each telefilm will be of 72 minutes duration with just one ad break, says Nair. This is another first as well. The telefilms strategy is important from another perspective as well. Nair stresses that STarOne will not be resorting to the “safe” bet of airing Bollywood films on the channel. This is a lazy way to fill up the channel’s FPC as well as chase ratings, Nair argues. It may be noted that the strategy of keeping off Bollywood is one that has been followed since its inception by FTA comedy channel SAB TV as well.
There is a lifestyle band on Sunday late mornings in which five shows have been slotted: “Har Ghar Kuch Kehta Hai (all about good homes), “Mind, Body and Soul”, “Exotica” (travel show), “Cook na Kaho” (tips for men who can’t cook) and “Men Mange More” (latest gadgets, trends).
Also included in the FPC is an animation band from 7 to 8 pm “that has some never before seen in India cartoons,” says Nair.
Two key differentiators from other channels is that all the stories have a finite time frame (26 or 39 episodes for the weeklies) with a story that goes forward (none of the dragging on that we see on the channels currently, promises Nair). If the shows do well they will come back after a “one season break” and if not they will end as per their scheduled time frame will be the aim, Nair says.
The strategy certainly seems to be clear. If the free-to-air “re-run” channel Utsav was launched with the intent to eat into Sahara One and SAB TV, StarOne looks to be aiming to disable SET.
But to give credit where it is due, there is no denying that StarOne attempts to address many of the complaints that have been hurled the way of Hindi entertainment’s lead network, especially with regard to the content that airs on its flagship Star Plus.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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