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Star Vijay banks on format shows

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MUMBAI: In a market heavily dominated by Sun TV, Star India’s Tamil channel Vijay, is toying with new genres of programming to make a mark.

having flirted with Star shows like Nach Baliye and Koffee with Karan as early as 2005, this year Vijay has lined up shows like Airtel Super Singer-Junior, What do you want to watch at 8:30 pm? and a new edition of Lollu Saba.

Says Vijay general manager Ravi Menon, “Sun TV is a clear leader in the fiction category with its mega serials format. We decided to fill in the gap so far as non fiction programming is concerned – quiz shows, game shows, talent contests and laughter challenge shows – these have clearly been the ticket for our success.”

An example of this is Jodi No.1 which is modelled along the lines of Star’s Nach Baliye. It was one of the top drivers for the channel with the culminating episodes of the season earning a TVR of 7.39 (Market:Tamil Nadu TG:4+) for the month of December 2006, according to Tam data.

Says Menon, “The non-fiction genre has really worked for us and we will continue to explore new format shows.”

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The channel will replace Jodi No.1 with its new show Airtel Super Singer-Junior.

“The show starts on 24 February.The final auditions are currently in the process.The earlier version was quite popular and going by the response of the ‘little champs’ series by another rival channel (Zee TV), we decided to attract younger contestants on the show,” says Menon.

There are also plans afoot to replicate a show along the lines of Big Brother. “The programming team is discussing the nitty gritties,” he says.

While the channel has firmed up its non fiction programming, Menon also reveals plans for a new show which will replace the current soap ‘Kandein Seethe’.

“The new show is loosely named What would you want to watch at 8:30 pm? We have certain criteria like – it should be a fictional show, the target audience will be female in the age group of 17-34+ and it will be aired on weekdays Monday through Thursday at 8:30 pm.”

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So far so good. But here’s the interesting part. The channel has appointed six production houses – Yantra Media, Travelling Talkies, Magic Karma amongst others to produce four episodes of the show as they perceive it.

“Within the four episodes, the basic plot and grip of the story should be revealed and the various characters must be introduced. We have given the production houses equal time, money and opportunity to produce four episodes, which have to be submitted by March-end.

Thereafter, each week a studio audience along with the viewer will sit in judgement over these episodes. Director/actress Suhasini Ratnam will act as host and moderator. The studio audience will discuss the episodes and the phones will be thrown open for voting to the public. In short, the television viewer gets to choose what he/she wants to watch.”

Once the winning show is selected, the channel will provide the production house with a Rs 14 million contract to produce 124 episodes to be aired on the 8:30 pm slot.

The channel has also tightened its weekend programming with the second edition of Lollu Sabha, a satire which re-enacts popular Tamil films and gives a comic twist to them. Lollu Sabha was re-launched early this year.

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But any discussion on Star or Star Vijay would be incomplete without the mention of KBC3. The show is being dubbed in Tamil and unlike KBC2 which was telecast at the same time , the new series now airs a day later from Tuesday to Friday at 7 pm.

Says Menon, “In the interiors Shah Rukh is still recognized as the actor from the movie Hey Ram although his popularity is catching up amongst the masses. KBC3 is likely to be a slow gainer.”

With a host of new shows lined up in the fiction and non fiction genre, Star Vijay has set its sights on capturing the second position in the Tamil entertainment channel stakes.

 

 

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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