GECs
Star Plus ups the 9 pm stakes with ‘Miilee’ launch ratings
MUMBAI: The first report card is out. The 9 PM slot for Star Plus, which saw the launch of Miilee to break away from the clutter of the Saas-Bahu fare, has had an encouraging start.
The show debuted on 4 April with a rating of 10. 67 TVR in the Hindi speaking markets (HSM) in the C&S 4+ TG, according to TAM data. The four-day average TVR that Miilee recorded in its first week of launch was 9.2 TVR, up from 8.8 TVR which the channel used to garner in that time band.
Star Plus officials believe the show has worked positively for the channel in two areas – growing the 9 PM slot share by six per cent and, moreover, achieving this with a daily format.
Star Plus 9 PM slot shares:
|
Week 12
|
Week 13
|
Week 14
|
(Miilee launch) |
|
64 per cent
|
63 per cent
|
62 per cent
|
68 per cent
|
| Source: TAM, Base: Relative Shares, Mon 2100-2129 Hrs, C&S 4+, HSM, Wk 12/15/05 | |||
Miilee has also managed to deliver strong ratings across SECs and all age groups hence accomplishing the aim of having a wide mass appeal of the show. A 14+ TVR was recorded among 10 – 34 females, while the highest affinity for the show came from SEC C with a 12 TVR. Other SECs delivered 10 TVR.
The 9 PM slot Mondays to Thursdays pre Miilee showcased four weeklies, which earlier followed an hourly format and was recently changed to half hour formats. The four being – Des Mein Niklla Hoga Chand, Kehta Hai Dil, Saara Akaash and Sanjivani.
The show has marginally affected Sony.
Sony 9 PM slot shares:
|
Week 12
|
Week 13
|
Week 14
|
(Miilee launch) |
|
25 per cent
|
24 per cent
|
27 per cent
|
22 per cent
|
| Source: TAM, Base: Relative Shares, Mon 2100-2129 Hrs, C&S 4+, HSM, Wk 12/15/05 | |||
An point in note here being that week 14 where Sony recorded 27 per cent in the 9 PM slot was due to an Indian Idol special that was showcased called Abhijeet ka Safar.
According to Sony channel business head Tarun Katial, “Every show and competition takes about six to eight weeks to stabilise. We are very confident about Kkusum as a property.”
Kksusm, which airs on Sony, is directly pitted against Miilee at 9 pm.
The launch episode (4 April) of Millee grew the slot share on that particular day by 34 per cent, allowing a significant TV viewing population to actually sample the show.
Points out Star India senior vice president Ajay Vidyasagar, “This was also the direct impact of the marketing effort that went behind the show for a month prior to launch. Also, the attempt was to better the ratings for the 9 PM slot where we were doing reasonably well. I think the off air and on air marketing promotions has really paid off.”
The overall channel shares in the Hindi general entertainment space, when one looks at week 14 Vs week 15, Star Plus has grown by two per cent from 55 to 57. Interestingly, Sony grew by one per cent from 18 to 19, while Zee TV took a beating and has dropped by four per cent from 19 to 15 per cent.
Says Star Plus creative director Shailja Kejriwal, “We are bang on target with this offering, as every age group is watching it. This, in a way, was a risk as it could have gone either way. We were breaking away from the conventional mould of story telling on Star Plus. Our hope is that it would engage viewers from 6 – 60 years age group has worked.”
Kejriwal, however, admits that the real test for Miilee would be in the coming three months, after the story line takes priority and the marketing endeavours take a back seat.
Miilee is a format show adapted from an Argentinean telenovella called Wild Angel. Produced by Vinita Nanda and Moses, the real task at hand for the channel will be further broad basing their viewership base with this new programming initiative.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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