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Star Plus gets raw with Yo Yo Honey Singh

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MUMBAI:  Indian TV viewers have been exposed to a variety of singing talent hunts over the years. You have had Sa Re Ga Ma, and Lil Champs, Antakshri, Indian Idol, Fame Gurukul, Star Voice of India – among a plethora of others. Some did well for a while; some did not even last a second season. And there is talk of the singing TV talent hunt format and genre itself suffering, courtesy audience  fatigue.

 

But that has not deterred Hindi general entertainment channel (GEC) leader Star Plus from taking another stab at it  through a soon-to-be-launched show India’s Raw Star.

 

The fact that it is working with arguably India’s most popular youth icon singer and music composer Yo Yo Honey Singh to unearth singing talent is probably giving it the much needed confidence. Honey Singh has more than 23.5 million likes  on Facebook, 542,000 followers on Twitter.  The India’s Raw Star audition promo on You Tube got more than 1.78 million views.

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When he posted a comment on Facebook about filming for the first episode of India’s Raw Star on 12 August, he got 46,000 likes, and around 4,500 comments from his fans. He said in the comment: “….just got packed up from Rawstar episode 1 shoot, doing Indian television ain’t no joke. Big respect to all my brothers & sisters who run this industry. Blood n sweat.”

 

Over the past couple of months, Star Plus’ creative team encouraged interested participants to upload their singing videos to  the Star Plus India’s Raw Star website and to the mobile app. Hundreds of thousands of wannabe singers from all over the  world did the needful; and the entries were personally scanned by both Honey Singh and his creative team. 

 

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The channel is now working on a roll out plan for the  two hour Sunday show that is slated to premier on 24 August at 7 pm.  Yo Yo Honey Singh has been going on whistle stop ground promotions across the country over the past month. This will mostly increase in the run up to India’s Raw Star first episode telecast.

 

What differentiates Star Plus’ India’s Raw Star from others of its ilk is the fact that there is a focus on encouraging original fare from new talent. Participants will  belt out  popular Bollywood fare when required; in addition to that they will  have to perform their own compositions and music as part of the singing competition. “The idea is to find the ultimate performing artiste who can create his own inimitable style of singing and is an all round performer irrespective of the language or the music genre,” Singh has said to creatives close to the show.

 

He, on his part,  will act as a friend, mentor and guide to the 10 finalists artistes who will compete against each other  to wear the Raw Star crown .

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Production is in the able hands of singing talent show innovator and veteran Gajendra Singh and his team at Sai Baba Productions. Singh points out that the show format has been designed in a way that audiences get the feel of a live music concert while sitting in the comfort of their living rooms. 

 

“We are looking at creating the first ever reality show in India sans playback singing but original voice recording,” says Star Plus general manager Gaurav Banerjee.

 

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Banerjee has roped in international stage director and choreographer Michael Schwandt to push choreography and dance moves up a notch. Schwandt has choreographed the high energy performances of Lady Gaga, Katy Perry, David Guetta, Kelly Rowland, and Flo Rida. Schwandt is renowned for turning mundane performances into spectacular ones.  Award winning recording engineer and music producer Ashish Manchanda has been hired to look after sound.  

 

Star India VP programming Ashish Golwalkar is convinced that the show will gain traction with TV viewers. “We were looking at the kind of audiences which are active on digital. It was again a learning experience for me after having done so many reality shows in the past. Voice was what mattered here.”

 

He further reveals that another difference with India’s Raw Star is that there is going to be no elimination of contestants at all for the first few weeks.

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Banerjee adds that the show is part of its strategy to get younger people to sample the Star Plus channel, and in the process attract advertisers  and sponsors targeting that audience. It has got some luck on that score: the channel has got on board Karbonn smartphones as the title sponsor and Maruti Suzuki Swift as the co-powered by sponsor.

 

Ormax Media’s Shailesh Kapoor wrote in a column on a trade website recently that “given their overall dominance, Star Plus’ non-fiction record in recent years has bordered on being embarrassing. But they now have solid ammunition at their disposal: Yo Yo Honey Singh the TV star who can give a 63 per cent jump in ratings of a long-running show (Comedy Nights with Kapil saw a spike in ratings in the episode that featured Honey Singh last month) Ironically then, the Comedy Nights ratings would have probably led to more celebrations at Star than at Colors.”

 

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Will the Star Plus  team be celebrating 14 weeks from now when India’s Raw Star  finale will be telecast?  Punters are betting that Yo Yo Honey Singh will do the trick and break its recent non-fiction jinx.

GECs

Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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