GECs
Star Plus gambles with afternoon programming in the run-up to IPL
MUMBAI: Star Plus is not only known for experimenting and being bold with its content but also with its time slots. It was the first Indian GEC which turned the prime time clock back by launching Sasural Genda Phool and Saath Nibhana Saathiya in the 7pm band more than half a decade ago.
Now it’s about to make its boldest – some are labeling it precocious – move yet by announcing the launch of four shows from 12:30 pm to 2:30 pm from 3 April in the thick of the IPL season. For long, GECs have been loathe to air shows in the afternoon band as advertising revenues have not matched up with the investments that shows demand these days. Even for afternoon shows.
The Star Plus team has also given it a name: Star Plus Dopahar.
“Our earlier early prime experiment did well, and we have the belief and faith that even Star Plus Dopahar will work well with our audience who are hungry for new and differentiated content,” says Star Plus president and head of content Gaurav Banerjee.
“Star Plus is brave enough to get new stories on the channel. At times, we face failure but that failure becomes the reason of our success.”
Adds Star Plus GM Narayan Sundararaman: “We, at Star Plus, are constantly striving to reframe and reinvent Hindi entertainment television. Our goal is to make compelling content available to the consumers across all parts of the day. There is a sizeable television viewing audience in the afternoon. At present, the options available to these viewers are repeat telecasts. Our aim is to present viewers with a spectrum of original content therein growing the entire category.”
And, Star has got a mixed bag of producers – who have delivered TRP busters – to churn out the shows. Among them: Shashi and Sumeet Mittal, Sandip Sickand and Balaji Telefilms, Ved Raj, Dheeraj Sarna, Nandita Mehra and Bhairavai Raichura.
The channel’s flagship brand ‘Diya Aur Baati Hum’ by Shashi-Sumeet Productions will return with a sequel — that the channel’s fans have been demanding – under the name of ‘Tu Sooraj Mein Saanjh, Piyaji’. The sequel marks the homecoming of the Bhabho with the next generation of the Rathi family – Sooraj and Sandhya’s children. Fresh characters, returning favorites, the biggest fandom in the country, an iconic love story – Star Plus believes it doesn’t get bigger than this for viewers.
A Turkish show that has been winning the hearts of viewers worldwide with its emotions transcending geographies, ‘Fatmagul’ will be adapted in India titled ‘Kya Kasoor Hai Amla Ka?’ The story tackles complex emotions and a sensitive subject of violation of the innocence of a woman. Set in scenic Dharamshala, it is being remade with Indian sensibilities by Purnendu Shekhar, Nandita Mehra and Bhairavi Raichura (24 Frames).
‘Ek Aastha Aisi Bhee’ by Ved Raj and Dheeraj Sarna is a story of god’s special child, a girl who brings a fresh and unique perspective on faith. She believes that, in serving humanity, she is serving god.
A girl in her quest for love, Deepika chooses to weigh herself with the scale of confidence while her partner Piyush chooses to weigh himself down with the insecurities of his imperfection in ‘Dhhai Kilo Prem’. From the creative mind of Sandiip Sikcand and produced by him in collaboration with Balaji TeleFilms, this love story will measure love with a different scale, says a company press release.
The move appears to be getting the nod from media observers. Says one of them: “It is an interesting initiative. The 56 IPL matches begin from 5 April and go on till 21 May when the final will be played. Most of the league and qualifiers matches are either at 8 pm or 4 pm. So Indian audiences are going to gravitate to their telecast. In single TV homes which have cricket fanatics in them, the women and ladies normally forego their entertainment shows on account of the preoccupation with the cricket on TV during prime time.”
He adds: “Star Plus’ new gambit will give the women in the home (home makers) a shot at entertainment during the afternoon. Now we will have to wait and watch whether their stories are sticky enough. If the TV shows catch on, not only will the noon slots become appealing to audiences but they will also get well-heeled advertisers to pay heed to the opportunity. It is living up to the motto that Star India CEO Uday Shankar has been pushing — that of new thinking (Nayi Soch).”
Hence, as the cliché goes, it is over to the king viewer at home. Or should we say queen viewer to resonate with this thinking?
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GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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