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Star Plus gambles high with India’s Raw Star

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MUMBAI: Coming Sunday (24 August) viewers of Star Plus will have a new persona on screen. We aren’t talking about any new saas bahu show, but the much hyped singing competition with the current youth icon- Yo Yo Honey Singh.

 

The two hour show- India’s Raw Star- is slated to go on air against the backdrop of intense marketing and advertising along with the big gamble of having Singh as the face.

 

Every Sunday, viewers will get to witness 10 artists who will go beyond just singing and will create a distinct style of music, irrespective of his/her singing language or music genre.

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Differentiating itself from other such shows, the channel had conducted only digital auditions where interested participants had to upload their audition videos through the website or mobile app, submit their entry and get a chance to be a part of India’s Raw Star.

 

“In the past, digital auditions have been a part of music reality shows, unlike ours which focused exclusively on digital. Our aim was to say that if we are trying to reach out to genuine artists then why make them stand in long queues in different cities. Why not do something of their choice and at the comfort of their homes,” believes Star Plus SVP – marketing Nikhil Madhok.

 

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In conversation with indiantelevision.com, Madhok shares aggressive marketing plans for the channel’s first ever music reality show and how it plans to cater to the youth in a big way.

 

The digital audition, which was targeted due to a high amount of youth spending their time on it, received 50,000 entries.

 

The first innovation was on YouTube. The ads that were placed before videos were timed in such a way that when a person tries to ‘skip’ the video, Honey Singh would pick up the skip button and say ‘you can’t skip me just the way you can’t skip the Raw Star contestants’.

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This apart, contextual promos have been created for different sites and different consumers targeting their preference of videos. One such example is an ad that will play on a car website where Singh will say ‘Stop searching for small cars, why don’t you ride on my car with me in my raw stars from 24 August onwards.’

 

All the contestants will have their own social media profile and twitter handles through which they will be tweeting and interacting with the fans and engaging with them throughout the season. Giving a sneak peek into the making of the episodes will be clippings hosted by Gauhar Khan called ‘The G-Factor’. This will be exclusive to digital.

 

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On the outdoor front, it will be experimenting with the concept of 3D in Delhi and Mumbai. Star  had previously dabbled in 3D content last year prior to the launch of Mahabharat.

 

Picking up on Singh’s popularity, the channel has bought ad slots on music channels to drive the youth from where there are found most. At the beginning of any of Singh’s song will be an ad asking viewers to tune into Raw Star to listen to more such songs. Madhok states that the aim was to do something that would be attention grabbing.

 

He also believes that in the recent past music reality shows have not done well and that was the starting point for the channel to say that if music is such a big need for youngsters then why isn’t something meaningful for them on TV.

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Although Madhok was tight lipped when asked about the production cost, sources from the industry say that it could range from Rs 55 crore to Rs 65 crore.

 

Karbonn Smartphones has come on-board as the title sponsor of the show and Maruti Suzuki Swift as the co-powered by sponsor. According to industry estimates, Karbonn could have shelled around Rs 6 crore to Rs 8 crore, while Maruti Suzuki Swift may have spent 15 per cent less than that. 10 sec ad rates are being quoted as Rs 3.3lakh to Rs 5 lakh.

 

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Moreover, more than 7,000-8,000 spots have been playing on Star Network to promote the show for which Rs 12 crore to Rs 15 crore is being invested on marketing it.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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