GECs
Star Gold introduces two properties to end 2005
MUMBAI: Star Gold has lined up two properties to wind up 2005, the year which saw its re-launch. To begin with, the channel will introduce the concept of Pure Gold Triple Premiere where a movie will premiere on three Star channels on the same day. This will be followed by a Super Six package of six movies/events starting10 December.
To promote Super Six, Star Gold will unveil a promotional campaign featuring Bollywood star Rajpal Yadav.
According to the Super Six concept, Star Gold will telecast three movies/events on Saturday and three more on Sunday. Starting Saturday 10 December, at 1 pm, on every Saturday and Sunday, some of the most critically and commercially acclaimed blockbusters and popular events will be showcased as part of the Super Six line-up.
Some of the movies Star Gold has lined up include Kya Kool Hain Hum, Main Hoon Na, Black, Swadesh, Lakshya, Hulchul, Ab Tak Chhappan, Fida, , Gayab and Hera Pheri. Some of the events that will be showcased include the spectacular IIFA Awards 2005, Amsterdam; the Star Screen Awards and more, states an official release.
Yadav will star in the promotional campaign for Super Six as the astrologer Jyotishi Bhagwan Bharose Futurewale Baba and hosts lead-ins to all movies/events, analyzing them in hilarious astrological fashion. Viewers will also be given an opportunity to win a gold coin in every break of Super Six through an SMS-based contest.
Ahead of the Super Six series, Star network will try to bring a multiplex experience to its viewers by introducing an innovating programming strategy Pure Gold Triple Premiere. A movie will premiere on three channels on the same day and the campaign will begin with the premiere of Viruddh on 4 December. Audiences, therefore, will have three chances to watch the premiere of Viruddh, just like the multiple opportunities to catch a movie at a multiplex, the release adds. Star Gold will premiere the movie at 1 pm while Star Plus will follow suit at 4 pm. Star One will telecast Viruddh at 8 pm.
While the hardcore movie buffs will tune-in at 1 pm to watch Viruddh on Star Gold; families across India will switch on Star Plus at 4 pm and affluent upscale audiences will choose Star One at 8 pm to watch the premiere, the channel expects.
Says Star India EVP Marketing Ajay Vidyasagar, “Television viewing habits are changing and at the Star network we have seen that there is a huge audience for television viewing n the weekends. On television, Hindi film is the second biggest genre after Hindi general entertainment. Every weekend, then, Super Six on Star Gold, will bring to viewers the best of Hindi movies and film based events. With so much great Bollywood entertainment every Saturday-Sunday, weekend television will truly never be the same again. In addition, the unique triple premiere of Viruddh will extend to diverse audiences our promise of bringing to viewers the best and most recent hits of the Hindi film industry.”
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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