GECs
SRK to replace Big B as host of KBC
MUMBAI: Talk about making a big play. Kaun Banega Crorepati (KBC), Star India’s talismanic gameshow, will be back early next year with Bollywood’s biggest superstar Shah Rukh Khan replacing Hindi cinema icon Amitabh Bachchan as host.
Star is pitching the third season of the hit show as a “Gen Next avatar” to “reach out to an India where two thirds of the population is below 35”.
The contract that Star has signed with Shah Rukh is for two seasons with an option to extend it further into a third season. While Star officials have refused to comment on the payout to the “Bollywood Badshah”, Indiantelevision.com has it from reliable sources that the two-season deal is worth a whopping $ 7 million (roughly Rs 320 million).
Each season is for 52 episodes, which means that Shah Rukh has committed to shooting 104 episodes of KBC in all. It is worth noting that the second season of KBC had to be aborted after completing only 61 of the contracted 85 episodes due to Bachchan’s sudden illness.
Newswire Press Trust of India quoted Star Entertainment India CEO Sameer Nair as saying, “Mr Bachchan expressed his disinclination to do the show and we respect his decision. We are indebted to him for what he brought to the show but now it is time to move on and who better to hand over the baton to than Shah Rukh Khan.
“We have been in talks with Shah Rukh Khan for over a month now and he expressed his willingness to do the show. Shooting will begin by December-end and we expect this season to be on air by January-end.”
The show has been slotted in the 9 pm prime time band and will air Monday through to Thursday every week, the same as was the case when KBC first came on air. This effectively means that each season will have a 13-week run.
Nair has been quoted in an official release as saying, “We are extremely delighted to announce the Next Gen avatar of KBC and are even more pleased to present Shah Rukh Khan, as its host. We promise to engage and deliver to our audiences a whole new entertainment experience.”
Shah Rukh Khan added, “I was pleasantly surprised when Star offered me the show. I was a participant in season one of KBC…and little did I know one day I would be hosting it. It is a huge act to follow, that of Mr Bachchan…but it also excites me that I am getting an opportunity to reach out…talk and interact with my audience through a medium where I began my career as an actor years ago. So here’s looking forward to coming round a full circle…guess unlock kiya jaaye.”
Star India has signed a five-year contract with Celador for KBC, the Indian adaptation of Who Wants to be a Millionaire. The deal incorporates both the format and programme license, and is the longest continuing license that has ever been granted for the globally successful show.
KBC will be produced by Siddhartha Basu’s Synergy Communications. Says Basu, “KBC with SRK will bring a whole new set of audience to Star Plus. Although I have been associated with KBC ever since it began, this is literally a new beginning for me. SRK’s wit, energy, excitement and enthusiasm will rub-off onto all of us and together as a team we hope to create some magical moments on television.”
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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