MUMBAI: Netflix India turned Mumbai into a battleground of brawns, brains and buzz as Squid Game Season 3 dropped with a live spectacle that felt straight out of the show’s playbook. In a first-of-its-kind activation, 19 of India’s top digital creators and one lucky fan faced off in real-life recreations of Squid Game’s infamous challenges – all cheered on by a screaming crowd of 900+ die-hard fans.
It was “Red Light, Green Light” meets influencer culture as names like Awez Darbar, The Rebel Kid, Gurleen Pannu, Aakash Gupta, Urooj Ashfaq, GamerFleet, and Ashish Solanki went full-throttle in a live taping that played out like the season’s highlight reel — complete with chaos, cliffhangers and meme-worthy moments.
The creators battled it out in iconic games from past seasons — including a laugh-out-loud six-legged sprint and a sneak peek of Jump Rope, a brand-new challenge from the final season — all while being broadcast to a sea of fans whose energy matched the stakes.
The grand finale? A live-action celebration of one of the most-watched thrillers on Netflix, amped up with raw fandom, creator energy, and IRL drama. This wasn’t your usual game night. This was Squid Game unplugged, unscripted, and unmissable.
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