MUMBAI: The Asian Cricket Council (ACC) has unveiled a formidable line-up of sponsors for this year’s tournament, led by title sponsor DP World. Joining the roster are Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells, and Groww. The partnerships have been brokered by TCM Sports, the sports marketing firm with a three-decade legacy of landmark cricket alliances.
The men’s Asia Cup, running from 9 to 28 September, will see eight nations battle it out in the high-octane T20 format. With packed stadiums, fierce rivalries and a broadcast reach expected to run into hundreds of millions, the tournament promises one of its most competitive editions yet.
ACC President Mohsin Naqvi said, “The DP World Asia Cup is the heartbeat of cricket in Asia. It’s a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners.” [sic]
TCM Sports, md, Lokesh Sharma added, “Participation of globally renowned sponsors is an acknowledgment of the stature of the Asia Cup. Beginning with this edition, we are placing more emphasis on fan engagement and grassroots development.”
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