MUMBAI: In the world of skincare, Florasoul is all about the soul and now it’s ready to bring that essence online with a touch of mindful marketing. The luxury Ayurvedic skincare brand has handed over its social media mandate to integrated marketing agency Team Pumpkin, aiming to craft a digital presence that soothes, nourishes, and scrolls well.
Rooted in ancient Ayurvedic wisdom but attuned to modern wellness sensibilities, Florasoul is looking to establish itself as more than just a beauty label. It’s positioning itself as a lifestyle philosophy, one where skincare is less routine and more ritual. With Team Pumpkin’s Bangalore office now taking the lead, the brand is looking to translate this quiet confidence into a scroll-stopping social experience.
“At FloraSoul, our essence lies in soulful beauty, where purity, purpose, and presence meet. We needed a digital partner that could capture this essence without noise. Team Pumpkin’s thoughtful approach and creative strength felt aligned from the start,” says Florasoul founder Garima Ahuja.
From curating serene content to scripting campaigns steeped in Ayurvedic calm, the agency’s mandate covers the entire digital ecosystem storytelling, strategy, and community building included. For Team Pumpkin, it’s a unique opportunity to flex its creative muscles in a space that demands sensitivity over sizzle.
Team Pumpkin co-founder Swati Nathani added, “FloraSoul isn’t just a skincare brand. It’s about making a conscious lifestyle choice for a soulful experience. The opportunity to shape a digital narrative rooted in Ayurveda, yet relevant to today’s audience, is incredibly exciting for us.”
Together, the two teams hope to create a content presence as nourishing as the products themselves, a feed that doesn’t just look pretty but feels like a deep breath.
In a digital space cluttered with claims and chaos, FloraSoul’s quiet luxury is set to stand out not by shouting louder, but by whispering wisdom in every post. And with Team Pumpkin in the mix, this might just be the beginning of a beautifully balanced online journey.
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