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Sony YAY!’s The Giant Wheel Festival witnesses another resounding success in Delhi

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Mumbai: Sony YAY!, the leading kids’ entertainment brand, successfully concluded the third edition of The Giant Wheel Festival in Delhi last week. The festival attracted a heartening footfall of over 8.7K people, making the event a memorable experience for kids and families. The Giant Wheel Festival underscores our dedication to crafting lasting memories for both brands and families, strategically elevating our commitment to fostering enduring connections in the ever-evolving landscape of kids and family.

Laughter, songs, dance and merry resonated throughout the festival grounds as all the families immersed themselves in a spectacular array of engaging experiences along with exciting games. This presented kids and families a chance to create timeless memories with their favourite YAY! toons, which transformed the venue into an extraordinary wonderland. The event kick-started the festive cheer for kids and families alike, ahead of the Christmas and New Year Celebrations.

Renowned Bollywood celebrities like Shilpa Shetty, Jackky Bhagnani, and YouTube sensation, Flying Beast AKA Gaurav Taneja with his family, also participated and elevated the festive spirit as they gave their fans more reasons to rejoice. This unique blend of Entertainment and Engagement with a dash of star power also presented a great opportunity for brands like Parle Candy Culture, Weikfield, Mrs Bector’s Cremica, and Crax to get quality and relevant engagement with their TG, in a conducive ecosystem.

Comments:

Network Channel Sales –head- ad sales Sandeep Mehrotra

“The Giant Wheel Festival in Delhi reflects our commitment to bringing brands closer to their relevant TG. With this magic recipe of the best entertainment and engagement for kids and family alike, we were able to bring brands a successful chance to connect with their audience organically in a meaningful manner.”

Krishnarao Buddha –Sr. Category Head Parle Products-

“Parle Candy Culture, the basket of iconic confectionery brands is delighted to have associated with the ‘The Giant Wheel Festival’ in the New Delhi leg. The Giant Wheel Festival created the right platform to reach our Target Audience, the kids. We were overwhelmed by the kind of buzz generated at the event, particularly at our stall. Not just the kids but even the adults savoured our brands at the fest. The celebrities further added to the attractions.”

Wekfield vice president marketing Bimalendu Tarafdar

“In a symphony of success, our recent event The Giant Wheel Festival with Sony YAY! unfolded like a masterpiece. The atmosphere was charged with excitement, laughter, and an undeniable sense of toon camaraderie. From the first moment to the final bow, the event sparkled with seamless organization and vibrant energy, and we as Weikfield loved being here.”

Bector Food Specialities Ltd CMO Apoorva Singh Bais

“We are glad to be part of the event where fun, laughter and unlimited energy of kids made it extremely special, in short it was just “Magical” and what could be more special than the kids loving the sumptuous, tasty cookies from the house of Mrs Bectors Cremica. Congratulations to Sony YAY! and team for this brilliant event.”

Crax head of marketing Karan Gadhoke

“Being a part of the Sony YAY!’s The Giant Wheel Festival, was a great experience for Crax. Our collaboration was a success that gave us an opportunity to spread the love for Crax amongst kids.”

Wipro Consumer Care and Lighting  head of media Suman Pal

“The recent partnership of Glucovita Bolts and Sony YAY! for “The Giant wheel Festival” was an astounding success. The atmosphere was full of excitement and laughter of kids, finding their sweet spots. The event was well-organized and had a lot of energy. We, Glucovita Bolts, were thrilled to be part of this engagement activity. The festival started with a bang and kept the audience captivated throughout. The high-energy games played across the stalls and stage with toon characters were impeccable. It was truly an unforgettable experience. From live performances to interactive games like the Glucovita Bolts challenge, there was something for everyone across age groups.

The Giant Wheel Festival with Sony YAY! was a testament to the power of collaboration and creation of magic.”

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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