MUMBAI: Sony YAY!, the leading kids’ entertainment brand in India, has partnered with Japan’s iconic broadcaster TV Asahi to produce brand – new episodes of the fan-favourite anime Obocchama-kun. The first-of-its-kind collaboration has the stories and character design created in Japan and the animation produced in India, bringing together the creative strengths of both countries to revive a classic series for a new generation.
Since its debut on Sony YAY!, Obocchama-kun has emerged as a breakout hit, resonating strongly with kids across India through its eccentric humour, relatable characters, and unique storytelling style. The series has quickly built a loyal fanbase and proved its potential to grow into a long-term franchise.
Ambesh Tiwari, Business Head, Sony Kids said, “Obocchama-kun has created a special place in the hearts of kids across India. At Sony YAY!, our mission has always been to give our audience more of what they love. This collaboration is a step forward in that journey—bringing new stories, deeper humour, and the same Obocchama magic that has connected so strongly with fans.”
Maiko Sumida, Head of Animation Sales & Development, Interntational Business Department, TV Asahi said, “Obocchama-kun is back again! What’s more, all the stories are brand new, fully supervised by the original creator, Mr. Yoshinori Kobayashi, making this return more fun and exciting than ever before. This series holds special significance for TV Asahi, as it is a co-production with Sony Pictures Networks India. We are looking forward to the Obocchama-kun’s unpredictable adventures on Sony Yay!”
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