Sony swings for six with full throttle Asia Cup 2025 broadcast blitz

MUMBAI: Cricket’s continental carnival is back, and Sony Sports Network is rolling out the red carpet. Starting 9 September in the UAE, the Asia Cup 2025 returns for its 17th edition with eight teams India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman, and Hong Kong, all chasing bragging rights before the ICC Men’s T20 World Cup 2026.

For Indian fans, the excitement begins with India’s opener against hosts UAE on 10 September, followed by a series of high-stakes encounters through the Super Four stage and the grand finale on 28 September. Every ball, boundary, and bouncer will be available live across Sony Sports Network channels and streamed on Sony Liv, with commentary in English, Hindi, Tamil, and Telugu ensuring fans can cheer in their mother tongue.

And that’s not all. The iconic Extraaa Innings T20 makes a comeback, bringing with it a line-up of cricket royalty and sharp-tongued analysts. Ravi Shastri, Sunil Gavaskar, Sanjay Manjrekar, Robin Uthappa, Waqar Younis, Wasim Akram, Russel Arnold, Simon Doull and more will headline the World Feed in English. Hindi viewers get the firepower of Virender Sehwag, Irfan Pathan, and Ajay Jadeja, while regional fans are not left behind Tamil coverage boasts WV Raman and Bharat Arun, and Telugu commentary features stalwarts like Venkatapathy Raju and Venugopal Rao.

Sony chief revenue officer Rajesh Kaul underlined the network’s vision: “The Asia Cup represents not just a battle for supremacy but a fusion of history, culture, and aspiration. With our #RagRagMeinBharat campaign, we’re making world-class cricket accessible from the remotest villages to the busiest metros.”

On the cricketing front, legends are already buzzing about India’s prospects under new captain Surya Kumar Yadav, with Shubman Gill as vice-captain. Sunil Gavaskar hailed the side as a “blend of tenacity and experience” while Ravi Shastri dubbed it the “perfect mix of experience and potential,” spotlighting stars like Jasprit Bumrah, Hardik Pandya, Tilak Varma, and Harshit Rana.

With 8 nations, 1 trophy, 20 days of action, and commentary in 4 languages, Sony’s coverage of the Asia Cup 2025 looks set to bowl over fans before the World Cup even begins.