GECs
Sonali Bendre’s fiction debut on Life OK
MUMBAI: It was in late 2011 when viewers were introduced to a new Hindi general entertainment channel (GEC). And now, after almost three years, Star Network’s Life OK is ready to challenge the established ones in the genre.
Reasons being the ‘differentiated content’, the channel prouds itself of, and shows like Saubhagyavati Bhava’, ‘Savdhaan India’ and ‘Devon Ke Dev…Mahadev’. And recently, with shows like ‘Laut Aao Trisha’ and its biggest dance property, ‘Dare 2 Dance’, it has set a benchmark for itself in the GEC space.
With the channel focusing on social issues like domestic violence and crime in a big way, it is set to highlight the issue of infidelity in its upcoming show, ‘Ajeeb Daastaan Hain Ye’.
In association with the queen of television, Balaji Telefilm’s Ekta Kapoor, the story highlights the tryst of a woman who is estranged by her husband and is made to break out of her inhibitions in quest of finding happiness for her loved ones. The show marks the debut of Sonali Bendre in the fictional genre. She will play the role of the female protagonist along with other stars like Apurva Agnihotri and Harsh Chhaya.
It highlights the journey of a tenacious woman Shobha (Bendre) who fights against all odds for her family and their well-being, who was happy and content in her own little world until she was left devastated after her politician husband, Samarth (Chhaya) was put behind the bars for breach of information.
Overnight, she was left holding the reigns of her family in the aftermath of her husband’s conducts. While trying to collect all pieces and settle, she ends up meeting Vikram (Agnihotri), a coffee shop owner who hires her as his assistant. Apart from dealing with difficulties at home, she also faces her galling boss at work.
The channel wanted a high impact cast, Life OK EVP and general manager Ajit Thakur reasons of getting Bendre on-board. He says: “We needed a woman who is very elegant, strong and yet very homely. She is a mother and wife also in real life.”
Thakur further goes on to say that the show talks about women’s journey towards independence. “It is a matured friendship that is shown between two characters.”
It was Kapoor’s concept which the channel took forward. Set for a finite series, it will be aired for six-eight months (120-150 episodes).
Kapoor believes that relatable characters and diverse concepts are two key ingredients of all her shows. “Ajeeb Daataan Hain Ye captures the story of Shobha who becomes a ‘hero’ for her family after she surmounts harsh realities of life. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline.”
Bendre revealed that initially she was little sceptical about taking up a fiction show until Kapoor narrated the story to her and then there was no looking back. “The strength of the character and how she faces her life head on is what appealed to me .The fact that instead of being treated like a doormat she picks up her life and decides to have a fresh start is what resonated with me,” she points out.
With a heavy 360 degree marketing campaign, the channel is not going to leave any stone unturned to create buzz around the show. Moreover, the promos of the show are already on air and will also be shown in theatres during the release of Bang Bang.
It is set to hit television screens from 7 October every five days a week at 9.30 pm. About the slot, Thakur believes that all slots are competitive and 9.30 pm is the highest viewership slot. The show will replace ‘Tumhari Pakhi’ which will now air at 8.30 pm followed by ‘Laut Aao Trisha’ at 9 pm. It is going to face neck-neck competition with ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Qubool Hai’ on Zee TV, ‘Bigg Boss 8’ on Colors, ‘Hum Hain Na’ on Sony Entertainment Television and ‘Badi Door Se Aaye Hai’ on Sab.
To get male audiences also on-board, the channel plans to launch a comedy show at 10 pm followed by ‘Savdhaan India’ at 10.30 pm.
Normally in a fiction show, sponsors are locked once ratings are out, but in this case, it has already got a presenting sponsor and powered by sponsor on-board.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
-
e-commerce1 month agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
iWorld1 year agoKuku TV transforms India’s OTT space with vertical microdrama boom
-
News Headline1 year agoTRAI puts a ‘stop’ to unsolicited calls and messages
-
News Headline2 months agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
Comedy2 years agoTaarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes
-
MAM2 years agoOpenAI joins C2PA steering committee
-
News Headline2 years agoOdisha to host Ultimate Kho Kho Season 2 from December 24
-
News Headline1 year agoAbhishek Bachchan joins as co-owner of European T20 Premier League




