Media agencies

Social Panga joins LS Digital

Published

3 years ago

August 14, 2023

Mumbai: Social Panga joins LS Digital (erstwhile Logicserve Digital) to form India’s biggest Independent group for the global market. This move will enable the group to further strengthen its solution-driven digital marketing transformation offerings, unlocking value for marketers looking for creativity and operational efficiencies in their growth path.

“Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them,” said LS Digital CEO & founder Prasad Shejale.

Speaking about the development, Social Panga co-founder Himanshu Arora said, “We are charged up for this partnership, as it’s the first time in Indian advertising industry juggernauts and experts in their specific areas have come together to rewrite the norms to form a lethal force not just for India but for the globe. Our vision of building an Indian group with all specialised offerings are coming to life, allowing us to serve our customers with the best of class, unified solutions.”

Added by Social Panga co-founder Gaurav Arora said, “Built on creativity, our group empowers us. AI propels our innovative thinking, while the media magnifies it. For the first time in India, significant agencies are uniting, setting us apart. With experienced founders and specialized teams, we’re crafting India’s largest integrated marketing platform. From India to the World, our specialized approach tackles business challenges head-on. We stand strong, a specialized team, poised to be a force from India, one country at a time.”

The integrated creative agency will become part of LS Digital’s 6-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.

Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with 150+ clientele and a team of 350+ ‘marketing mafias’ providing a solution-driven approach. It also has an in-house video production wing ‘The Yellow Shutter’ that has shot over 100+ advertising films and onboarded 65+ brands in the last 12 months.

LS Digital strives to empower its clients to be future-ready by constantly ‘Challenging the Now’ with innovation and disruptions in digital marketing and transformation. The company is a proud innovator, unafraid to break the mould to provide bespoke solutions to its customers who want to grow their business and provide a positive customer experience. The addition of Social Panga will enable LS Digital to achieve its goal in providing a complete bouquet of services needed for digital marketing transformation under one roof.

Media agencies

Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español

Published

9 months ago

June 2, 2025

indiantelevision.com Team

MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.

Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.

Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.

“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.

Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.

With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.

Media agencies

HT Media’s Slurrp teams up with US giants to spice up global food storytelling

Published

10 months ago

April 23, 2025

indiantelevision.com Team

MUMBAI: When a butter chicken meets a barbecue brisket, you know something flavourful is simmering. That’s exactly the recipe HT Media’s Slurrp is stirring up with its latest content partnership. The Indian digital food platform has joined hands with the US-based Enveritas Group (EVG Media) and Food & Beverage Magazine to dish out culinary stories that travel from Chandni Chowk to Charleston.

Announced on April 23, the collaboration aims to whip up content that caters to the palates of both Indian readers and North American audiences, including millions of NRIs hungry for a taste of home. The digital buffet will include Indian-origin chef interviews, diaspora-driven dishes, and viral food trends with a desi tadka.

“Through this partnership, we aim to offer our audience engaging and authentic content that celebrates Indian food culture, innovation, and creativity, while also connecting with the broader diaspora and food enthusiasts across the globe,” said HT Labs co-founder & CEO Avinash Mudaliar.

Slurrp will lean into the storytelling prowess of Food & Beverage Magazine, the go-to voice in US hospitality circles. The magazine’s founder Michael Politz added, “This initiative aims to engage our readers with genuine and insightful stories that highlight the tradition, innovation, and creativity within Indian culinary arts.”

Meanwhile, EVG Media-experts in SEO strategy, licensing, and content localisation-will serve as the digital backbone. “Our shared vision of providing high-quality, culturally rich content will enable us to connect with food enthusiasts in more meaningful ways,” said EVG Media CEO Brian Kolb.

From mouth-watering recipe reels to profiles of Indian-origin foodpreneurs, the series plans to break naan and share culture across continents. Themes will include:

. The diversity of Indian cuisine

. The rise of Indian dishes in the US

. Celebrity and chef features

. Viral food trends with an Indian spin

. Indian-origin food startup spotlights

The alliance will cater to the growing global appetite for Indian cuisine and the stories behind it. With Slurrp’s on-ground reach in India and the global lens of its Western partners, the content aims to serve both nostalgia and novelty in equal measure.

Media agencies

JioStar’s MegaBlast unleashes India’s biggest one-day ad blitz across TV and digital platforms

Published

10 months ago

April 21, 2025

indiantelevision.com Team

MUMBAI: In a world where brands fight tooth and nail for two seconds of your attention, JioStar just dropped a marketing mic with the launch of ‘MegaBlast’—a never-before advertising blitzkrieg designed to dominate Indian screens for one single, unforgettable day.

Call it a media moon landing, or just plain advertising anarchy.

Unveiled on 21 April 2025, MegaBlast is being touted as India’s largest one-day advertising takeover—smashing together the muscle of traditional TV with the precision of digital to deliver what JioStar calls “impact at lightning speed”. With a reach of 400+ million viewers and a jaw-dropping 4.5 billion ad views in 24 hours, this campaign isn’t just advertising—it’s a national event.

“MegaBlast is a response to what brands have been asking for—the ability to dominate attention, not just buy media,” said JioStar head of revenue – entertainment & international, Ajit Varghese. “With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day.”

If you’re keeping score, MegaBlast delivers an average of 13 exposures per viewer, across 84 TV channels and JioHotstar, in 10 languages. That’s right—13 brand touchpoints in a single day. It’s the attention economy turned into a Formula One pit stop.

And it won’t bankrupt your marketing budget either. With costs clocking in at under one paisa per view, MegaBlast is being billed as a high-frequency, high-efficiency beast—a dream for campaign managers and CFOs alike.

This isn’t your garden-variety ad break. The MegaBlast arsenal includes everything from Brand Bridges and Spotlight Frames to Pause Ads and Mega Spots—each one baked into high-viewership, high-engagement content. Whether it’s launching a new car, promoting a Diwali bonanza, or celebrating 100 years of your brand’s existence, MegaBlast is pitched as a media solution for those who want their brand to be “everywhere, all at once”—minus the multiverse confusion.

Backed by the reach of JioStar’s sprawling entertainment empire—including heavyweights like Star Plus, Colors, MTV, Nickelodeon and National Geographic—the campaign leverages over 80 television channels and JioHotstar to paint the town…well, branded.

It’s not a drip.

It’s not a funnel.

It’s a full-blown firehose of attention, and it’s all happening in one explosive day.