MUMBAI: When life upgrades from jugaad to joy, retail must follow suit. Smart Bazaar has roped in Mccann Worldgroup India for its latest campaign, a creative push that mirrors the country’s shift from “making do” to “living well”. Based on insights into evolving Indian households, the campaign spotlights how homes today are being redesigned with purpose organised kitchens, thoughtful bathrooms, and living spaces that blend function with flair. The message? Families no longer just seek affordability; they aspire to elevate everyday living with quality and comfort at the core.
“Smart Bazaar isn’t just another retail chain; we are emerging as the value-first catalyst for everyday aspiration,” said Reliance Retail CMO Surabhi Sen noting how the brand aims to bridge necessity with desire. Mccann Worldgroup India CEO & CCO Prasoon Joshi added, “India is at a cultural inflection point. Families are realising that living well isn’t about luxury, it’s about dignity, joy, and shared values. With Smart Bazaar, we tapped into that truth and gave it an authentic yet aspirational voice.”
With this collaboration, Smart Bazaar positions itself as more than just a marketplace, it’s pitching itself as a partner in everyday upgrades, making better living accessible to households across India.
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