Sidhartha Kishore Das takes charge as general manager at Rachana Television

MUMBAI – Sidhartha Kishore Das has joined Rachana Television Pvt Ltd as general manager, after a 14-year stint at Odisha Television Limited (OTV). Das, who most recently served as senior general manager at OTV, will now spearhead revenue growth and strategy at the Hyderabad-based broadcaster.

At OTV, Das headed sales across the north and west regions, driving market share and expanding the client base. Earlier, he worked at Zee Entertainment Enterprises in New Delhi.

With nearly two decades in broadcast sales and management, Das is expected to bring his negotiation prowess, presentation skills and sharp market analysis to Rachana Television’s top table.