MUMBAI: Lights, camera, Josh! Bollywood buffs, get ready for a full-throttle film fest on your TV. Shemaroo Entertainment, the six-decade-old powerhouse of Indian entertainment, has launched Shemaroo Josh: its first dedicated Hindi movie channel.
Formerly known as Chumbak TV, the channel has now morphed into a high-energy movie destination, promising back-to-back blockbusters across action, drama, romance, comedy and everything in between. Available on DD free dish, all major DTH platforms, and cable networks, Shemaroo Josh is set to beam the big screen straight into living rooms across India.
The line-up is a cinephile’s dream: PK, Animal, Kantara, KGF, Bahubali, Waltair Veerayya, 12th Fail, Bade Miyan Chote Miyan, Bhool Bhulaiyaa 2 and many more, ensuring that every evening can feel like a Friday release.
“Shemaroo has been an integral part of India’s cinematic journey,” said Shemaroo Entertainment, CEO, Hiren Gada. “With Shemaroo Josh, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”
Echoing this, Shemaroo entertainment, COO – broadcasting business, Sandeep Gupta added, “In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. Shemaroo Josh is our tribute to that timeless habit, turning every film into an event.”
With a splashy line-up, massy storytelling, and a name that screams energy, Shemaroo Josh looks set to add serious power to India’s most loved TV genre. After all, in a nation where cinema is a religion, there’s always room for one more screen idol. This time, in the form of a channel.
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