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SET sets forth plan to narrow gap with Star

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MUMBAI: After some months of giving over the limelight completely to sister channel MAX courtesy the World Cup, Sony Entertainment India’s flagship channel SET is ready to take centre-stage again.

SET today outlined a programming and marketing strategy for the coming year that it hopes will strengthen its No. 2 position in the Hindi entertainment stakes while at the same time reducing the gap with lead channel Star Plus.
 

Elaborating on Sony’s programming strategy, SET executive vice president Sunil Lulla said: “This is a critical year for Sony and we are determined to grow our franchise by focusing on creating differentiated products and directing Sony’s creative development at India’s most significant demographic mix – men and women, 25-34 SEC ABC.”

As reported in February on indiantelevision.com, SET is launching five new prime-time shows. Additionally, its long-running dance talent show Boogie Woogie returns in a jazzed up and reformatted avatar.

The shows that roll out over the next six weeks are:
Ab Ayega Mazzaa an interactive response show that might just be able to give a run for its money to some of the city-centred infotainment shows that feature on the news channels sprouting all over the place. Ab Ayega Mazzaa promises to offer a mix of entertainment glamour and information. Premieres Monday, 28 April at 8 pm.

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Kuch Kehti Hai Yeh Dhun adapted from the international musical show Name That Tune, the long-in-gestation musical game show has Raageshwari as its host. Premieres Monday, 28 April at 8:30 pm.

Sambhav Asambhav – a drama based on the popular Gujarati novel by Harkishan Mehta is set against the backdrop of reincarnation. Premieres Thursday, 1 May at 8:30 pm.

Crime Patrol, a “live action” series that takes the viewers behind the scenes to see the police in “real” action. Lulla clarified that it was unlike the Police Files that airs on Star World in that the shooting is not recreated from police case files by actors but real live shots. Premieres Friday, 9 May at 10:30 pm.

Naam Gum Jayega a family drama that explores the influence of religion and culture on its two protagonists. Now this looks interesting. The series, made by Vipul D Shah and Shobhana Desai, is about two girls who were switched at birth and grow up in Muslim and Hindu households. After 22 years they discover their real parents and have to adjust to the new realities. Queried as to whether the show would be given an extended run unlike the fate that befell two earlier attempts at being different Dhadkan (a medical drama) and Hubahu (about twins switching identities), Lulla said the series was planned with an extended duration in mind. Careful background work had gone into the creation of the show keeping all issues in mind, he said. Launch date still to be announced.

Boogie Woogie relaunch of the popular dance show as a nationwide amateur talent hunt. Premieres 28 May at 8 pm. Boogie Woogie will be actively supported by Sony Music, Lulla said, with dance videos of some of the kids on the anvil.

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Lulla also revealed that the next quarter would see the Indian adaptation of the hit Spanish soap Betty La Fea which has had succesful runs in over 25 countries across the globe.

Marketing activities would form a key ingredient of all SET’s future plans and multi-media campaigns would be crucial to driving SET’s theme proposition: “Are you ready for Sony”, Lulla stated. The viewer certainly seems to be ready for fresh fare that moves off the “saas-bahu” trail. And with the huge lift the World Cup gave to the network as a whole, SET will be hoping that the consumer takes to, rather than just samples, what it has to offer.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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