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Senior netizens well adapted to Internet: IAMAI study

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BANGALORE: As more successful senior citizens in India enjoy living life to the fullest, they have also adopted and adapted to the Internet space. A new report from the Internet & Mobile Association of India (IAMAI) takes a comprehensive look at what senior netizens do online, irrespective of whether retired, salaried or entrepreneurs.

Senior netizens above the age group of 61 years were targeted for this research. It was observed that the senior citizens were a fast growing group of online users. With India’s Internet population poised to reach 100 million by 2007-08 from the current 38.5 million, the absolute numbers of senior netizens are expected to rise to 3 million by 2007-08. The percentage penetration is expected to remain the same or increase marginally from the current 2.7 per cent to 3 per cent.

This dipstick research was conducted by the IAMAI in collaboration with Crosstab Marketing Services that surveyed 101 respondents in December 2005. The research was undertaken with a view to understand usage of Internet by senior netizens with a primary focus on understanding their activities online giving marketers a better perspective while designing their marketing and promotional programs to cater to a defined online target audience.

Commenting on this interesting finding, IAMAI president Preeti Desai said, “It is encouraging to see senior netizens as enthusiastic as youngsters in a variety of activities that define online life and show an online maturity in transacting online that surpasses the general population. Senior netizens will cross the three million mark by 2007-08. The report showcases that 15 per cent of senior netizens access the Internet from cyber cafes with 81 per cent using the Internet for more than five hours a week.

The findings of report highlight that 62 per cent use the Internet for looking up news online and 2 per cent read news on their mobile, a changing paradigm since it is this demographic that is the backbone of the newspaper and magazine readership. When it comes to matters of confidence of transacting on the Internet, senior netizens are well ahead of the general population with 26 per cent of senior netizens having looked up stock quotes and do stock trading as compared to 15 per cent of all Internet users with 38 per cent using the internet for online banking services and 21 per cent for online shopping.”

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Executive Summary

Gender of senior netizens: 87 per cent of senior netizens are male and 13 per cent of senior netizens are female. With India’s Internet population poised to reach 100 million by 2007-08, the online senior netizen currently at 2.7 per cent is expected to rise marginally to 3 per cent by 2007-08.

Marital status of senior netizens: 91 per cent of senior netizens are married with kids and 8 per cent are married without kids.

Regional Representation:

The top nine cities make up for more than 77 per cent of senior netizens audience. The top five cities include – 23 per cent of senior netizens access the Internet from Delhi+, 22 per cent from Mumbai, 12 per cent from Chennai, four per cent from Hyderabad and Kolkatta. three per cent from Bangalore, Lucknow and Cochin; two per cent from Ahmedabad and Jaipur.

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The top five states include 24 per cent of senior netizens access the Internet from Delhi, 23 per cent access from Maharashtra, 17 per cent are from Tamil Nadu, 10 per cent from Karnataka; and six per cent from Andhra Pradesh. Four per cent from Kerala; four per cent from West Bengal; three per cent from Uttar Pradesh; two per cent from Gujarat and Rajasthan.

Educational qualifications of senior netizens

Four per cent of senior netizens have an education up to SSC/HSC, 10 per cent have some college (Including. Diploma) but not a graduate, 37 per cent have a graduate / post-graduate general (BA, BSC. MSC, B.com etc.) and 35 per cent have a graduate /post graduate professional degree.

Occupation of senior netizens

Two per cent of senior netizens are mid level executives and nine per cent of senior netizens are senior executives while 16 per cent are self employed/professional, four per cent of senior netizens are businessman / industrialists, four per cent are housewives and 54 per cent of senior netizens are retired.

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Plastic ownership and usage

80 per cent of senior netizens online own an ATM Card; 65 per cent own a credit card and debit card. 31 per cent of senior netizens use their credit cards online; 16 per cent of senior netizens use their debit cards online; nine per cent of senior netizens use both credit & debit cards online.

Internet Access by Senior Netizens

94 per cent of senior netizens access the Internet from home; 20 per cent of senior netizens access Internet from the office; 14 per cent of senior netizens access the Internet from cyber cafes.

Internet Savvyness of Senior Netizens

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45 per cent of senior netizens have been using the Internet for more than six years; 44 per cent of senior netizens have been using the Internet for three to five years; seven per cent have been using the Internet since one – two years; one per cent of senior netizens have been using the Internet for six – eleven months; two per cent of senior netizens have been using the Internet for less than six months.

Senior Netizens use the Internet for varied purposes – Online Activities:

The top Internet activities among seniors who go online: 99 per cent of wired seniors have used email; 70 per cent surf for information online; 66 per cent use search engines; 62 per cent have read the news online; 47 per cent chat online; 38 per cent bank online; and 26 per cent have stock traded online.

Email: 99 per cent of senior netizens use the Internet for emailing.

Chatting: 47 per cent of senior netizens use the Internet for chatting.

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Surfing: 70 per cent of senior netizens use the Internet for surfing.

Search: 66 per cent of senior netizens use search engines.

Research: 23 per cent of senior netizens use the Internet to research.

Senior Netizens didn’t grow up with the personal computer and are fervent readers of the printed word. They are the backbone of newspaper and magazine readership. It’s a remarkable achievement for both the interactive mediums to attract this demographic as stated by below mentioned statistics.

News Online: 62 per cent of senior netizens look up news online.

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News on Mobile: 2 per cent of senior netizens read news on their mobile.

Matrimonial Purposes: 17 per cent of senior netizens use the Internet for ‘Matrimonial Search”.

Jobs: 20 per cent of senior netizens use the Internet to search for jobs.

Astrology: 22 per cent of senior netizens use the Internet for astrological predictions

Religious & Spiritual Information: 19 per cent use the Internet for spiritual information.

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Financial Transactions Online:

Online Auctions: 12 per cent of senior netizens use the Internet to participate in online auctions

Online Stock Trading: When it comes to finances, wired seniors are much ahead of the general Internet population’s enthusiasm for trades online. 26 per cent of seniors have looked up stock quotes and do stock trading as compared to 15 per cent of all Internet users.

Online Bill Payments: 21 per cent of senior netizens use the Internet for online bill payments

Online Banking: While seniors appear comfortable managing online portfolios, they are more comfortable dealing with their bank accounts in cyberspace as 38 per cent use online banking services.

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Online Shopping: 21 per cent of senior netizens use the Internet for online shopping

Donating or Charity Online: 5 per cent of senior netizens donate online.

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Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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