MUMBAI: SBI Life Insurance, in partnership with the Board of Control for Cricket in India (BCCI), took breast cancer awareness to the international stage with the ‘Thanks-a-dot’ initiative. As part of the campaign, the Indian Women’s cricket team donned distinctive pink jerseys featuring the ‘Thanks-a-dot’ logo during their ODI against Australia, using the unifying power of cricket to amplify the life-saving message of early detection and self-examination.
Ahead of the match, SBI Life leaders along with actress and breast cancer survivor Mahima Chaudhry presented the specially designed jerseys to team India captain Harmanpreet Kaur and her teammates, symbolising solidarity and commitment to women’s health.
SBI Life, president & CDO, M. Anand said, “Thanks-a-dot is our heartfelt effort to empower women with awareness that can save lives. Partnering with BCCI and team India allows us to reach millions and inspire timely action on breast health.”
The initiative was integrated across multiple match touchpoints, from a reimagined dot ball counter tied to breast health kits for underprivileged women, to the pitch mat emblazoned with the TAD logo. Fans were engaged through symbolic gestures that reinforced the need for awareness and proactive self-checks.
Launched in 2019, ‘Thanks-a-dot’ has continually innovated to spread its message, including the “hug of life” hot water bag with 3D training lumps to encourage regular breast self-examinations.
By combining cricket’s reach with education, SBI Life’s ‘Thanks-a-dot’ continues to normalize conversations around breast cancer, reminding women that early detection can make all the difference. Staying true to its philosophy “Apne liye, apno ke liye,” the brand reaffirms its commitment to protection, awareness, and hope for families across India.
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