GECs
Satyamev Jayate’s impact on digital
MUMBAI: Amidst sporting resurgence, budding talent and encouraging medal hauls, India’s talk show `Satyamev Jayate’ (SMJ) returned for a third season on Star Plus, highlighting the need for holistic improvement in India’s sporting field – a call that won backing from none other than the Sports Minister.
In an unprecedented show of support to SMJ, Minister of youth affairs and sports Sarbananda Sonowal live-tweeted three times during the screening of episode one of season 3, calling for more suggestions to improve the culture of sports in India. “I promise not to leave any stone unturned to make sports a way of life,” the minister had tweeted.
Sonowal’s tweets were among the more than 200 million impressions created in a single day on 5 October in an overwhelming show of positive sentiments to SMJ. More than 2 million people responded through missed calls to support the show’s initiative.
Star, as part of the `Mumkin Hai’ (change is possible) initiative, separately organised a live dial-in with SMJ’s host Aamir Khan in Chandigarh on the d-day that saw Bharat Ratna Sachin Tendulkar dial-in to share about his initiative called ‘sports4all’ and how sports should be reinforced at the grassroot level.
“Aamir’s @satyamevjayate episode was a déj? vu for me, sports4all will change country’s future #MumkinHai,” Tendulkar said via Twitter afterwards.
Legendary cricketer Kapil Dev also joined the live show and expressing his views, he said, “It is extremely encouraging to see how people in our country today are taking much interest in sports and paying attention to it in so many ways – whether it is in the form of discussions or even making blockbuster movies!”
Sonowal and Tendulkar were joined by the likes of politician Naveen Jindal, former top cop Kiran Bedi, former Delhi chief minister Arvind Kejriwal in praising the show.
“Felt very good watching prog of @aamir_khan on #MumkinHai on sports! He has spread out for sports what @PMOIndia did for #SwachhBharat,” tweeted Bedi.
“Are authorities at sports federations responsible for the deteriorating conditions of sports in India?”Arvind Kejriwal retweeted Satyamev Jayate’s tweet.
“Satyamev Jayate has done what it does best – initiate a debate and inspire people to aspire for the better,” said Star India co-creator and CEO Uday Shankar. “The overwhelming response shows the thirst for change and that change is possible.”
Over the last three seasons, SMJ’s journey has been remarkable. Unlike shows that fade with time, SMJ has grown to become a positive change agent that continues to grip people from across the length and breadth of the country with issues that concern each and every Indian in the daily life. This can be validated by the immense viewer engagement that the show has received in the past and continues to, even in its third season.
Cricketer Yuvraj Singh was part of the live dial-in held in Chandigarh. He wrote afterwards on Twitter: “Just finished a show with @aamir_khan 4 @satyamevjayate wth kapil Dev. Gr8 topic, Sports builds character n creates a healthy mind n body.”
The show trended for 24 hours in India at No. 1, 2 and 3, and also trended worldwide at No. 1 on Twitter, demonstrating the mass support for the show’s message on sports. SMJ also received huge support from top celebrities on social media including from eminent personalities such as Harsha Bhogle and Virat Kohli.
“Wonderful, moving episode of #satyamevjayate. Never know where champions are coming from, just need to empower more people,” wrote Bhogle on Twitter.
Inspired by the show, Kohli tweeted, “Saw @satyamevjayate yesterday. Hope every school now starts to focus more on sport. Well said @aamir_khansport is education!”
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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