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Satyamev Jayate back for season II – with a difference

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MUMBAI: In its first season, it did swimmingly well for Hindi GEC Star Plus. It created humungous amounts of buzz, won critical acclaim from industry leaders and activists and also generated laudable veiwership ratings for an otherwise barren Sunday morning slot. Now, the Aamir Khan-hosted Satyamev Jayate is ready to make a comeback for its second season; to engage viewers with its hard focus on tackling ills which plague the Indian social system.The format is almost the same; viewers will see that when it begins airing sometime in March 2014 – the difference is that it will be telecast in tranches.

 

Satyamev Jayate season 1 marked the debut of the method actor Aamir Khan on the small screen. It also marked the debut of social activism television in India, decades after shows such as Raajni did on Doordarshan in a fictionalised format. His inimitable and methodical approach towards exposing society’s malaises helped Satyamev Jayate  become a household name. Viewers eagerly waited for the clock to strike 11 am every Sunday morning so that they could catch Aamir Khan at his inquisitive best.  

 

The director of the show – Satyajit Batkal says that season 2 will have the same tenor and feel in the creative. The decision to showcase the episodes of the show in parts, with breaks in between was taken because “as we feel there is so much we want to tell and do and this will help us in that. Also, it will let people work towards the causes they want to change.” 

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Apparently, the year-long break helped the team at Aamir Khan Productions to conduct elaborate research on the topics chosen. The show has a sticker price of around Rs 3 crore to Rs 3.5 crore according to sources and all the five 

 

March episodes have already been fully shot and wrapped up, says Batkal.

 

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But will this tack of airing just five episodes and then taking a break before airing the next tranche work? A media planner says the show will be a big draw at a time when the country is going through an upheaval  politically and economically. But however he admits that audience stickiness could be an issue.  “Out of sight is out of mind,” he says. “It is quite probable that  channel will lose out on some money with this break pattern.” 

Others disagree.  “Remember, the show is about sparking social change amongst Indian citizens; raising social awareness. Giving the common man some hope, this is what Satyamev Jayate did, and the initiative has been recognised by not just governments but also by several organisations,” says another media planner. “You can’t forget how AAP  – which is about the common man – stormed its way into the hearts of Delhi-ites who then swept it to power. Aamir Khan is Aamir Khan. The loyal followers are going to be drawn in come what may, even if there is a break”
 

No official communication has emerged from Star Plus as yet, but the show is quite likely to to air on all channels of the Star network to get it maximum viewership.

GECs

Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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