MUMBAI: Level up and play big! India’s esports industry just got a power boost. Sarc Global, a strategic advisory and consulting firm, has joined forces with Nodwin Gaming, south Asia’s leading esports company, to turbocharge the country’s competitive gaming scene. The alliance is designed to push esports into the mainstream, with plans ranging from promoting tournaments and unlocking sponsorships to driving esports-friendly policies with government support.
The move dovetails with prime minister Narendra Modi’s Viksit Bharat vision, giving esports a policy tailwind as states like Maharashtra, Bihar and Rajasthan draft pro-gaming frameworks. “This partnership is an important step towards unlocking the true potential of esports in India,” said Nodwin Gaming CEO Gautam Singh Virk. “We’re bridging the world of competitive gaming with the business and policy frameworks that will allow it to thrive.”
Sarc Global will bring its expertise in investment facilitation and cross-border partnerships, while Nodwin leverages its deep roots in esports, youth culture and intellectual properties. Together, the duo aims to create a future-ready ecosystem that blends entertainment, regulation and opportunity.
The timing couldn’t be sharper. The Online gaming act, 2025, now offers regulatory clarity, incentives for infrastructure and clear safeguards for young audiences. A recent FICCI-EY report notes that brand participation in esports will rise from 68 in 2024 to 75 in 2025, fuelled by bigger tournaments and growing youth engagement.
As sponsorships, prize pools and large-scale youth campaigns gather momentum, the Sarc Global–Nodwin partnership is set to redefine India’s role in global esports. From boardrooms to battle arenas, the game has only just begun.
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