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SAB TV primed up for humour

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MUMBAI: A niche Hindi entertainment channel? Looks like that’s what the Adhikari brothers’ promoted SAB TV is setting out to be.

To mark its turning three years on air (23 April), SAB TV has gone in for a new look and a new positioning. If SAB TV’s selling proposition to the viewer and the media planner last year was as a relief channel, now this has been taken a step further and the Adhikaris have gone the whole hog down the humour road. “Only Smiles, No Tears” is the channel’s new tag line while SAB TV’s logo base line “sab se alag” (different from everyone) reinforces the point.
 
 
Monday to Sunday on both the afternoon prime time (12 noon to 2:30 pm) and evening prime time (8 pm to 10:30 pm) will be chock-a-block with humour based shows, SABTNL vice-chairman and managing director Markand Adhikari tells indiantelevision.com.

The switchover to only humour on prime time begins Monday, 5 May with the launch of four new humor-based shows.

—Hassi Woh Phassi (a bi-weekly) – a comedy about a dentist who can read the thoughts of any woman when she smiles. It stars Shruti Ulfat, Seema Kapoor, Asif Basra and Suresh Menon.

—Sahib Biwi Ke Gulaam (bi-weekly), a sitcom has the seasoned Shubhangi Gokhale and Anjan Srivastava in the lead along with Deven Bhojani (of Office Office fame) and Nivedita.

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—Dhaaba Junction (bi-weekly), based on two rival dhaabas (roadside eateries), is the comeback vehicle for satirist Jaspal Bhatti, in a completely new avtaar. Shot in a realistic 80-foot set at Film City, Mumbai, the ambience of a real dhaaba has beren recreated for this show.

—Bade Miyaa Chotte Miya (bi-weekly), a sitcom that has India’s answer to Jay Leno motormouth Shekhar Suman in a double-role for the first time in a story about twins. There are also some serious rivalry problems between the two since Twin “A” who was born exactly five minutes before Twin “B” expects his younger brother to give him his due, and which happens, but only in his imagination…

SAB has gone into overdrive on the brand promotion front as well with a campaign that kicked off last Friday (18 April). The look of the channel has changed and an extensive on air as well as outdoor campaign seeks to reinforce the “Only Smiles, No Tears” proposition.

A teaser campaign in 14 cities across west and north India, including Mumbai and Delhi, which began on 18 April is currently running on hoardings, buses, trains and kiosks. In the Capital, where hoardings are banned, 500 kiosks have been taken up.

From 1 May the campaign will translate into programme specific branding and that will introduce the four new shows.

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And what will all this achieve for the channel? Queried as to where SAB TV would stand in a post-CAS scenario, Adhikari said if properly implemented, it was bound to benefit his channel. The fact that SAB TV was uniquely positioned as primarily a comedy channel would make it a must carry not only on every cable platform but also on every media plan as well, he asserts.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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