MUMBAI: In a move that blends sonic precision with sharp business acumen, audio specialist Sonova Consumer Hearing India has appointed Saahil Kumar as the new general manager for its Sennheiser Consumer Hearing Business in India. The announcement puts Kumar at the helm of one of the country’s most recognisable premium audio brands at a time when the soundscape is rapidly evolving.
Kumar will steer Sennheiser’s consumer division through a market defined by tech-savvy buyers, competitive price points, and rising demand for high-performance gear. He will lead go-to-market strategies, build localised product approaches, and push forward Sonova’s innovation-first ethos in the segment. The agenda? Gain market share, improve profitability, and ensure the Sennheiser brand continues to resonate in India’s noisy audio market.
“It’s a privilege to continue my journey with Sonova and lead the Consumer Hearing business in India. The Sennheiser brand is synonymous with audio excellence, and I’m excited to drive its next phase of growth in this dynamic market. My focus will be on key segments like true wireless earbuds, premium bluetooth headband headphones, soundbars, and the emerging space of speech-enhanced hearables. I also aim to reinforce our leadership in the audiophile category. I look forward to building on the strong foundation we’ve created and delivering exceptional sound experiences through continued innovation”, Kumar said.
A familiar name within the Sennheiser India ecosystem, Kumar brings over 18 years of experience in the consumer electronics space. He joined the company during its integrated professional and consumer phase, initially heading marketing. Over the past decade and a half, he expanded his mandate across sales and e-commerce, where he last served before this elevation.
Kumar is credited with significantly scaling the business, strengthening brand equity, and championing B2B and B2C initiatives. His appointment comes at a critical juncture as Sonova aims to expand Sennheiser’s footprint across true wireless, home entertainment, and hearables—products that are fast becoming household essentials in the Indian audio landscape.
With Sonova sharpening its sound with AI-led hearing tech and user-centric design, Kumar’s new role signals a clear pitch: pushing the limits of audio experience while anchoring brand loyalty in India.
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