GECs
Rewind Networks’ HITS NOW to launch on Astro
Mumbai: Starting 10 January 2024, the captivating HITS NOW channel will be available to Astro viewers on Channel 702. HITS NOW is the latest addition to Astro’s lineup of Rewind Network’s offerings alongside the existing hits and hit movies channels available on their service.
All Astro customers will be able to enjoy a free preview of HITS NOW from 10th January to 31st March 2024, giving viewers a chance to catch iconic shows like The 75 Primetime Emmy Awards, America’s Got Talent: Fantasy Team and the new season of American Idol. After the free preview, HITS NOW will be available in the Variety and Entertainment packs at no extra cost to customers subscribing to these packs.
The collaboration between Astro and Rewind Networks is the latest endeavour in their longstanding partnership. Both parties are committed to providing high-value entertainment to Malaysian viewers and enriching the Malaysian TV landscape. HITS NOW, celebrated for its award-winning and branded programmes, has garnered a strong following since its launch across multiple territories in Asia in February 2023.
Astro director content Agnes Rozario, said, “We are delighted to enhance our customers’ entertainment options with high-quality shows, coming express from the US to HITS NOW. From reality talent competitions, dramas and comedies, entertaining talk shows and gameshows, and compelling crime and investigation series, HITS NOW offers the most talked about shows from the US that customers will be able to watch anytime and anywhere. We are confident that the addition of HITS NOW on Astro will be a hit with our customers who now have the best of local shows, sports and movies.”
“We are beyond excited with the launch of HITS NOW on Astro,” said Avi Himatsinghani, CEO of Rewind Networks. “We truly value our partnership with Astro, who have carried our channels from the earliest days. From iconic award shows like The Emmys to award-winning drama series, beloved talent shows, popular reality shows and innovative game shows – we are confident that HITS NOW will resonate strongly with Astro’s viewers and become a go-to entertainment destination and channel of choice for their daily viewing.”
HITS NOW, the newest channel service from Rewind Networks, is the one-stop curated destination for top-rated reality, variety, drama, game and entertainment news shows from the US, with titles such as The 75th Primetime Emmy Awards, America’s Got Talent: Fantasy Team, and Celebrity Family Feud airing on the channel from January 2024. Together with its sister channels, HITS and HITS MOVIES, the three channels deliver quality curated content to over 13 countries and 24 million households across Asia.
HITS NOW will broadcast the prestigious 75 Primetime Emmy Awards Live starting at 8 am (GMT+8) on 16 January with an encore performance at 8 pm (GMT+8) that same night.
The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, and Britain’s Got Talent all express from the US. It will also debut brand new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; stunning drama series like the successful Fire Country, Sullivan’s Crossing and So Help Me, Todd as well as Alert: Missing Persons Unit.
Game show junkies can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long-running news show – Entertainment Tonight, and true crime aficionados can follow real-life cases with Fear Thy Neighbor, Fear Thy Roommate, Killer Couples and Murder for Hire.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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