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Retail’s runway moment as offline struts ahead of digital discounts

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MUMBAI: Clickbait may be sexy, but cash still walks into stores. That was the clear takeaway at the Phygital Retail Convention 2025 (PRC), where industry heavyweights made a persuasive case for why offline retail continues to bag the profits even as online steals the spotlight.

“Online is a matter of discount in India,” quipped Kumar Nitesh, CEO of Ajio Business and Trend Footwear, Reliance Retail, summing up the e-tail paradox, it boosts valuations, sure, but often bleeds the bottom line. While online contributes about 25 per cent to business, Nitesh noted it’s the brick-and-mortar game that ensures retailers aren’t just surfing trends but making money from them.

Earlier in the day, P Senthilkumar, senior partner at Vector Consulting, flagged a deeper inventory dilemma: with fashion trends flying faster than ever, predicting demand has become a retail roulette. “What was sold in the previous session is no longer relevant in the next,” he said, highlighting that the average product lifecycle has shrunk to just four months, a ticking timebomb for inventory planners and merchandisers.

Management thinker Shiv Shivakumar didn’t hold back either, calling out the “buy two, get one free” gimmickry plaguing the apparel space and lamenting the sector’s lack of innovation. Drawing a sharp contrast, he urged retailers to borrow a leaf from the IT playbook where rupee costs meet dollar revenue to de-risk their models and rethink profitability.

Zooming out from fashion to the broader consumer mindset, B S Nagesh, chairman of Shoppers Stop and founder of Trrain, urged traditional grocers to embrace tech-driven scalability, echoing the wider theme of phygital fusion. Meanwhile, Nikhil Bhatia of CBRE India offered a glimpse into the future of retail real estate: where families don’t come for shopping, they come for a showdown of experiences.

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Based on insights from 700 voices across metros, Bhatia revealed that entertainment-led retail saw a 150 per cent surge, thanks to rising demand for gourmet food courts, upscale bowling alleys, and family entertainment centres especially in Pune, Bengaluru, and Mumbai. “Entertainment is the new anchor tenant,” he said, painting a vivid picture of malls where dining and dancing might just edge out discount deals.

At PRC 2025, the message rang loud and clear: online may be the poster child, but offline is still the parent paying the bills. And as the retail universe evolves, the future may just lie in a perfect stitch between the two.

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Comet makes e-commerce debut on Myntra with 40 sneaker styles

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BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.

The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.

Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.

Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.

Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.

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Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent

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SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.

Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.

AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.

Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.

Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.

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For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.

Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.

President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.

The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.

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Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare

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BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.

The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.

Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.

He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.

With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.

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