Hindi
Recrd partners with Shemaroo Entertainment
Mumbai: RECRD has announced a partnership with Indian media & entertainment giant Shemaroo Entertainment, as part of its ongoing efforts to drive a new wave of social engagement led by blockchain tech. The move will see Shemaroo Entertainment- one of the largest owners of entertainment IP globally, transform its catalogue of Bollywood movies and music into unique digital collectibles. This collaboration will unlock blockchain-powered monetization and offer fans exclusive access to unique content and experiences tied to their favorite movies.
Through this strategic partnership, Shemaroo Entertainment will launch series of digital collectables from its renowned Bollywood film library, including popular titles like Jab We Met, Khakee, Golmaal Returns, and Masti, among others on RECRD’s platform. This collaboration is further expected to change how users interact with Bollywood content, by providing an avenue for engage-and-earn opportunities through Recrd’s proprietary dynamic video responses feature – REBND (REBOUND).
Recrd is at the forefront of a new wave in digital interaction, offering a platform where creators can post and monetize their content through blockchain technology. By leveraging this cutting-edge technology, RECRD enables creators to engage with their audiences in unprecedented ways, allowing for direct monetization and deeper fan connections.
Shemaroo Entertainment Ltd., COO Arghya Chakravarty said, ‘’Our partnership with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization. We are eager to explore the transformative possibilities this collaboration will unlock for the industry, solidifying Shemaroo Entertainment’s role as a trailblazer in the future of digital content.’’
Founded by tech entrepreneurs Anoir Houmou and Dominic Frazer-Imregh, Recrd enables instant monetization of expressive videos and converts them into digital collectables, creating a mutually rewarding experience where every participant, including advertisers, engage through tradeable content. The platform presently has three tiers: Platinum, Diamond and Gold, each offering varying levels of revenue share and benefits to creators. Under the partnership, Shemaroo Entertainment will be onboarded as a Platinum Creator.
Speaking on the partnership, RECRD co-founder & CEO Anoir Houmou said, “As a global SocialFi platform, we are ushering in a new wave of monetization for the $250 billion creator economy. Our strategic partnership with Shemaroo Entertainment and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base, while empowering the country’s massive base of digital creators and influencers to monetize content and create their own success stories. With digital users preferring to engage directly with their favourite creators, our proprietary REBND feature allows this through dynamic video interactions, as opposed to plain comments or likes. Our integration on the Sui Blockchain will be key to bringing greater transparency and creating an ecosystem where every interaction is mutually rewarded.”
Hindi
Boney Kapoor acquires remake rights of Tamil political satire Thalaivar Thambi Thalaimaiyil
Strong word-of-mouth turns Pongal satire into remake pick
MUMBAI: A Pongal release, a village satire and a theatre visit in Coimbatore have turned into Boney Kapoor’s latest acquisition. The producer has secured the remake rights to the Tamil political satire Thalaivar Thambi Thalaimaiyil (TTT), a film that has been enjoying a strong theatrical run powered by word-of-mouth and praise for its sharp, rooted writing.
Set in a rural milieu, the story follows a panchayat leader thrown into disarray when a wedding and a funeral land on the same day. What unfolds is a swirl of satire and humour that skewers local politics, power games, bruised egos and family tensions, all anchored in the textures of everyday village life.
Kapoor first encountered the film earlier this year while in Coimbatore for the Celebrity Cricket League. With time to spare, he caught a screening at a local theatre. That viewing proved decisive. According to sources, the narrative style, performances and the film’s balance of political commentary and comedy caught his attention.
Interest quickly turned into intent. Kapoor reached out to the producers soon after to explore a remake. Talks gathered pace over the following weeks and came to a head last Friday at the film’s success party in Chennai, where Kapoor joined the celebrations and continued negotiations with the makers.
By the end of the evening, the deal was sealed, with Kapoor formally acquiring the remake rights.
For an industry constantly mining regional cinema for the next crossover story, the move is telling. A small-town satire with local flavour has found a national backer. And if Kapoor’s instincts hold, a tale born in one village may soon echo far beyond it.
Hindi
Fans take centre stage as Zee Cine awards turns the spotlight around
MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable mood as Zee formally announced the Zee Cine Awards 2026, flipping the script to celebrate not just cinema’s stars, but the people who cheer them on the loudest.
The 24th edition of the awards marks a fresh chapter in Zee’s long-standing relationship with Hindi cinema, anchored in its fan-first philosophy, Fantertainment. This year’s theme, ‘Yeh Pal Hai Fans Ka’, reinforces a simple idea: cinema’s most powerful moments are shaped as much by audiences as by actors on screen. Presented by Maruti Suzuki, the awards aim to turn fandom into the main event.
The announcement, held in Mumbai, was anything but a routine press conference. Bollywood stars Akshay Kumar, Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa, Aparshakti Khurana, composer Mithoon and singer Palak Muchhal joined fans to kick off the celebrations, turning the launch into a high-voltage, participative spectacle.
Staying true to the theme, fans didn’t just watch the announcement, they drove it. Akshay Kumar took the lead, pulling fellow stars on stage and energising the room, before the unveiling of a live LED Fan Meter. Powered purely by audience cheers, the rising meter culminated in the reveal of the Zee Cine Awards 2026 ground event date, announced in unison with fans, blurring the line between performer and spectator.
The momentum continued as Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa and Aparshakti Khurana recreated iconic hook steps, joined by Mithoon and Palak Muchhal for music-led interactions. Games, spontaneous performances and playful banter kept the focus firmly on shared moments, underscoring the evolving bond between cinema and its audience.
Beyond the launch, the awards will roll out as a multi-platform journey across television, digital, print and fan-led experiences. The aim is sustained engagement from the first announcement to awards night cementing fandom as a cultural force rather than a footnote.
Commenting on the milestone edition Zee head of advertisement revenue, broadcast & digital Laxmi Shetty said the 24th Zee Cine Awards continue to draw strength from the network’s omni-channel ecosystem, reflecting how audiences consume content today across TV, digital and social platforms. She noted that long-standing brand associations, including Maruti Suzuki’s three-year partnership and support from brands such as Hell Energy, underline the platform’s scale, trust and cultural relevance.
As Zee Cine Awards 2026 gathers pace, one thing is clear: this year, the loudest cheers won’t just echo in the auditorium, they’ll shape the show itself.
Hindi
Prime Video to stream Don’t Be Shy, produced by Alia Bhatt
MUMBAI: Prime Video has found its next feel-good original, and it comes with a healthy dose of heart, humour and youthful chaos. The streaming platform has announced Don’t Be Shy, a coming-of-age romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their banner, Eternal Sunshine Productions.
Written and directed by Sreeti Mukerji, the film follows Shyamili ‘Shy’ Das, a 20-year-old who believes her life is neatly mapped out until it suddenly is not. What follows is a relatable tumble through friendship, love and the awkward art of growing up, when plans unravel and certainty gives way to self-discovery.
The project is co-produced by Grishma Shah and Vikesh Bhutani, with music composed by Ram Sampath, adding to the film’s promise of warmth and energy. Prime Video describes the story as light-hearted yet emotionally grounded, with a strong female-led narrative at its core.
Prime Video India director and head of originals Nikhil Madhok, said the platform was delighted to collaborate with Eternal Sunshine on a story that blends sincerity with humour. He noted that the film’s fresh writing, earnest characters and infectious music make it an easy, engaging watch for audiences well beyond its young adult setting.
For Alia Bhatt, Don’t Be Shy reflects the kind of storytelling Eternal Sunshine set out to champion. She said the film stood out for its honesty, its coming-of-age perspective and Mukerji’s passion, which she felt was deeply woven into the narrative. Bhatt also praised Prime Video for supporting distinctive voices and bold creative choices.
With its breezy tone and familiar emotional beats, Don’t Be Shy aims to charm viewers whether they are rom-com regulars or simply in the mood for a warm, unpretentious story about life refusing to stick to the plan.
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