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Reality shows: Kids’ personal lives come into focus

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MUMBAI: Children-based reality shows or talent-based shows are gaining in popularity in India. But do they leave behind unwholesome after effects on the little contestants?

Exploring this question at the OTTV Kids & Animation 2017 on 22 November were Frames co-founder Ranjeet Thakur, singer and musician Abhas Joshi, Billabong High International School – Santacruz principal Kusum Kanwar and moderator Dveo Media CEO Deepak Ramsurrun. They spoke on the topic ‘Do kids’ reality shows have more negative than positive impact on participants & young audiences.’

Thakur has been producing reality shows for years and stated that they have remained the same as the talent-based shows that have been on TV since always.

Joshi, who has been on shows like Sa Re Ga Ma Pa in 2004 and Jury’s Choice Voice of India, feels that shows today have changed since the last decade. Though the shows start off with the motive to promote talent, within a few episodes, the focus shifts to unravelling the personal lives of contestants. This also leads to bias in votes for those with interesting backgrounds.

Kanwar agreed with Joshi’s views and admitted, “Children get a talent platform but after that are we scaffolding them. Do we have a cushioning for them to understand the success and failure that comes with it? I guess we are not doing that.” She revealed that there have been instances where kids skip studies in favour of these shows. She added, “Today reality shows are catching the emotional side of the audience for TRPs and other reasons.” Clarifying that she is not against the competition but when children realise that certain shows are scripted or the outcome is known, it eventually becomes difficult for a child to cope with that. Counsellors should guide children about both the positive and negative sides of these shows.

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To counter that, Thakur said that channels comply with government rules and have a psychologist, dietitian, nutritionist and doctors on the sets 24X7. He added, “We make sure that parents are around the children and that they are rested and given enough help and support from counsellors, psychologists and parents. We do not shoot for more than 10 hours a day.”

However, Kanwar, said that channels’ focus on ‘star’ parents also adds to their experience of fame and they start living in a virtual world. “In the class, we have to treat them in the same way as others but due to this the kid’s curriculum and everyday interaction suffer. So, it’s misleading and a dichotomy actually.” Her school has a team of five counsellors and special educators to get the children back into reality.

Sharing his experience from 2004, Joshi said it wasn’t so glamorous then. But today, kids become popular at a young age and get into the professional world, minting money at an unfair age. This leads to a change in their attitude and they leave the grooming part behind which can eventually end their careers in four to five years.

Thakur has travelled to the smallest of towns in search of talent and found how gifted children don’t have opportunities. These children have the chance to turn their family’s fate. “We have seen positive impacts on various families across the country,” he said.

Sticking to her point, Kanwar countered that while changing the fate of the family, kids have gone through a lot of pressure of earning money. She strongly felt that kids should be told and shown the career path after they complete their 10th or 12th standard education.

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She pointed out that kids are made to do unimaginable things such as flirting with a female judge six times his age on a show recently, making it difficult to bring back their innocence. Thakur agreed that drama is inserted in reality show to make them look ‘cool’.

The panel concluded with stating that parents need to keep children grounded while reality shows need to have proper management methods to not negatively impact children.

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Kids

Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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