MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real Bazar, a Mumbai startup launched on October 1st, reckons it has the answer: artificial intelligence that plays cupid between companies and content-makers.
Co-founded by Abhishek Mittal and Viraj Dave, the platform uses AI to match brands with creators whose audiences and styles align with their needs, then handles everything from brainstorming reels to tracking performance and processing payments. The pitch is simple: stop wasting time on mismatched collaborations and botched content.
“The creator economy is at a critical inflection point,” says co-founder Mittal. Brands face mounting pressure to produce short-form video content that resonates, he argues, whilst creators struggle to monetise their work effectively. Real Bazar’s gambit is to transform what he calls “transactional collaborations” into sustained partnerships.
The platform offers three core functions. Its AI-integrated reel studio helps companies draft and optimise video content at speed. Its matchmaking engine analyses brand objectives against creator profiles, pairing them by niche, engagement and audience fit. And its collaboration hub manages negotiations, payments and performance tracking in one place.
Whether Real Bazar can solve influencer marketing’s thorniest problems—authenticity, transparency and return on investment—remains an open question. But in a market where brands are desperate for content that converts and creators are hungry for fair pay, the startup is betting that algorithmic efficiency beats human intuition.
The platform launched with little fanfare beyond its press release. Time will tell whether its AI can truly decode the alchemy of viral content—or whether it simply adds another layer of technology to an already crowded market.
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