Connect with us

News Broadcasting

Print coverage influences TV viewership of sports

Published

on

MUMBAI: This afternoon the National Sports Seminar was held by the The Sports Journalist Federation of India.

The speakers included Fed Cup coach Enrico Piperno, BCCI executive secretary Ratnakar Shetty, Ogilvy & Mather chairman Piyush Pandey and Tam Media CEO L V Krishnan.

Krishnan looked at how coverage of sports in the newspapers influences television viewership. “Sania Mirza needs to thank two people – her coach and journalists. The coverage on her has been fantastic. When she played Serena Williams at the Australian Open recently it made front page news. Ratings soared in Andhra Pradesh and Hyderabad.

“Newspapers educate sports fans on a topic. They are then motivated to go to the television to watch the happenings. A recent event that benefitted in a big way from newspaper coverage was the football World Cup. In 2002 when the event was on the Indian cricket team was playing England at the same time. Cricket won comfortably then.

“This time there was a 300 per cent jump in the viewership of the soccer World Cup. That is because of the huge newspaper coverage. There was 450,000 cms worth of print coverage which was more than what was seen during the 2003 cricket World Cup. For the common man, media is a seamless medium. They read about a sports event in the newspaper and then they gravitate towards the television.

“At the same time you need a personality that captures the public’s imagination. Hockey has suffered in this respect. There is no one dominant personality who can give the sport a push as far as visibility is concerned. Soccer on the other hand is filled with famous names. Their pictures in the newspapers create a lot of recognition even in the smaller towns.”

He also spoke about the effectiveness on advertising in sport. After all it is the one genre where in product placement blends in seamlessly. An example was Pepsi getting involved with a cricket series a couple of years ago. They branded the boundary rope with triangles. It worked well because the camera focus on the boundary rope was high. Replays also helped visibility. “By comparison if a character in a soap is shown drinking a Cola it looks out of place and disrupts the flow of the story.”

Pandey noted that in India there are two great advertising vehicles Bollywod and sports (mostly cricket). the advantage that a sportsperson has is that he/she is a great body of character. “There is performance which kids aspire for and parents appreciate. There is the power of youth and also physical activity. Unfortunately in India, there is laziness both on the part of the agency and on the part of the sportsperson.

“They do not sit together. If they did, then the scriptwriter would get a clear idea of what it is the sportsperson can and cannot do. Because there is lack of dialogue you get ads that ridicule a sports person. The Sehwag Ki Ma ads made a great batsman look like a fool. I can also think of just two ads where Sachin Tendulkar’s appeal was used well. One was the Pepsi mask ad. here the fact that he likes kids came through. Also Pepsi wisely did not let him speak,” said Pandey.

He noted that a lot of great ads use sportspeople in a natural environment. An example is Sampras and Aggasi playing tennis for a Nike ad. At least the company is not using Sampras to sell diapers. It is upto the sportsdperson to also be selective of the kind of creative he/she appears in. Otherwise his/her brand value can go down.

Shetty spoke about the different ways the BCCI is using money. One way is increasing the pay for domestic cricketers. This enables someone to look at cricket as a career even if he is not in the national side. The BCCI also gives pensions to retired cricketers. It is also looking to give women’s cricket a push.

Then there is the stadium upgrade project. He admitted that the Wankhede stadium in Mumbai needs a facelift if it is to host matches during the 2011 matches. The BCCI will reimburse the various cricket associations upto Rs. 250 million on their renovating or building stadiums. The BCCI is also looking to create a corpus fund to help other sports. He added that the BCCI is going to inaugurate its head office at the Wankhede stadium in October. It is also looking to build a musuem where visitors can look at artifacts.

News Broadcasting

Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

Published

on

MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

Continue Reading

News Broadcasting

NCP’s Sunetra Pawar to be Maharashtra’s next deputy chief minister

Published

on

MUMBAI: Sunetra Pawar, wife of the late Ajit Pawar, will take oath as Maharashtra’s deputy chief minister on Saturday, media reports say, two days after his death in a plane crash.

According to reports, the Nationalist Congress Party (NCP) has summoned a legislature party meeting at 2pm on Saturday, where Sunetra Pawar, a Rajya Sabha member, is expected to be elected as leader. She is then likely to be sworn in as deputy chief minister at around 5pm at Raj Bhavan, as preparations are underway at the governor’s residence.

Ajit Pawar, Maharashtra’s deputy chief minister and a veteran NCP leader, died when a chartered Learjet 45 carrying him and four others crashed near Baramati on 28 January. The aviation regulator confirmed that all on board were killed when the aircraft burst into flames during a second landing attempt.

The sudden loss of one of Maharashtra’s most experienced politicians has prompted swift consultation among NCP leaders. Party figures, including working president Praful Patel, have been involved in talks on succession and organisational continuity. Reports suggest that several senior leaders support Sunetra Pawar’s elevation, viewing it as a unifying choice at a fraught moment.

According to party allies, Sunetra Pawar may also be considered for additional responsibilities within the state government. Some sources indicate that she would oversee portfolios such as excise and sports, while the finance brief could move to chief minister Devendra Fadnavis. Observers see this as a pragmatic division of duties intended to balance governance and political stability.

The transition unfolds against the backdrop of wider speculation over the future of the NCP, including talks about reconciling rival factions that split in recent years. Close aides of Ajit Pawar had been exploring avenues to bring the party’s different strands back together before his death, and that conversation may now gain fresh impetus.

Ajit Pawar’s demise has left a notable vacuum in Maharashtra politics. As a long-serving deputy chief minister, he had overseen key portfolios, including finance and planning, and played a central role in the state’s coalition government. His unexpected death has triggered intense reflection among allies and critics alike on both his legacy and the path ahead.

As Maharashtra prepares for Sunetra Pawar’s swearing-in, the NCP faces its most urgent test in years: turning tragedy into cohesion and navigating a new chapter in state leadership.

 

Continue Reading

News Broadcasting

Binoy Prabhakar takes charge as chief content officer at Firstpost

Published

on

NEW DELHI: According to media reports, Firstpost has appointed senior journalist Binoy Prabhakar as its new chief content officer, bringing seasoned editorial expertise on board as the digital news platform embarks on its next phase of growth.

Prabhakar joins from Hindustan Times, where he spent nearly three years as chief content officer, shaping editorial strategy and guiding content for a rapidly evolving digital audience.

Earlier, he served as editor at Moneycontrol and CNBCTV18.com, and spent over a decade at The Economic Times in senior editorial roles. His career also includes leadership positions at Network18, The Indian Express and The Times of India.

A fellow of the Tow Knight Center for Entrepreneurial Journalism in New York, Prabhakar combines newsroom experience with a keen understanding of digital storytelling.

At Firstpost, he is expected to strengthen editorial depth, sharpen the platform’s voice, and drive content innovation as readers increasingly look for clarity in a crowded news landscape.

Continue Reading

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD