MUMBAI: When it comes to streaming, Prime Video clearly isn’t afraid of commitment. The platform has just inked a multi-year global licensing deal with Maddock Films, securing exclusive streaming rights to eight upcoming films that will drop on Prime shortly after their theatrical run. The pact makes Prime Video the one-stop home for Maddock’s celebrated horror-comedy universe, including the upcoming Thama and two yet-to-be-titled instalments slated to roll out between 2025 and 2027. The deal follows the monster success of Stree 2, which didn’t just scare up big numbers at the box office but also streamed to blockbuster status on Prime, amassing a global fandom well beyond India.
The eight-film slate packs serious star power. Topping the line-up is Param Sundari, headlined by Sidharth Malhotra and Janhvi Kapoor, premiering in cinemas on 29 August 2025 before making its digital debut on Prime. Franchise fever continues with Shiddat 2 and Badlapur 2, both extending Maddock’s well-loved cinematic worlds. Also in the mix is Ikkis, directed by Sriram Raghavan and starring Agastya Nanda, along with other unannounced titles.
The partnership is not new Maddock and Prime Video have a track record of shared hits, from theatrical-to-digital blockbusters like Stree, Teri Baaton Mein Aisa Uljha Jiya, and Stree 2, to the co-produced Bhool Chuk Maaf, and the Prime Original Jee Karda.
“From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit,” said Maddock Films CEO & founder Dinesh Vijan adding that the deal marks a natural extension of their shared goal to take Indian stories global.
Prime Video India director and head of content licensing Manish Menghani echoed the sentiment: “This multi-film slate not only builds on Maddock’s popular franchises but also delivers fresh storytelling that travels across geographies.”
With streaming rights locked across 240 plus countries and territories, Prime Video is betting big on Maddock’s mix of chills, thrills, and sequels ensuring its members can binge the blockbusters long after the popcorn’s gone cold.
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