Film Production
Prasar Bharati’s bold OTT leap with Adhikari Brothers
MUMBAI: Have you ever wondered what happens when two iconic Indian media powerhouses join forces? The answer is an unprecedented expansion of content horizons, blending tradition with innovation.
Prasar Bharati, India’s revered public broadcaster, has unveiled a landmark strategic alliance with Sri Adhikari Brothers Digital Network Pvt. Ltd., promising to redefine the country’s entertainment landscape. This partnership aims to bring premium and diverse content from Sri Adhikari Brothers to Prasar Bharati’s Waves OTT platform and linear television channels, ensuring something for every viewer.
This collaboration symbolises a reunion of historic allies, rooted in shared values and a deep commitment to quality entertainment. Under the agreement, Mastiii, Dabangg, and Maiboli, Sri Adhikari Brothers’ popular channels, will now be accessible on Waves, enriching its library with vibrant, family-friendly, and youth-centric programming.
Sri Adhikari Brothers Network chairman emeritus, Markand Adhikari reminisced, “Gautam (my brother) and I started our career with Doordarshan, and whatever Adhikari Brothers is today is because of the massive reach of Doordarshan. We feel like it’s a homecoming, and I am confident that, once again, we will provide quality entertainment for our audiences. We are proud of our legacy with Doordarshan.”
The partnership extends beyond content distribution, focusing on co-developing fresh, innovative programming to cater to contemporary audiences. With an eye on culturally rich and socially relevant content, this alliance aims to bridge generational gaps while embracing digital advancements.
What does this mean for viewers? Waves will become the go-to destination for diverse entertainment, boasting the best of regional hits, family dramas, and youth-focused shows. The inclusion of Mastiii, Dabangg, and Maiboli strengthens the platform’s appeal, making it a versatile hub for modern-day audiences.
Sri Adhikari Brothers MD Kailasnath Adhikari expressed his excitement, “I have grown up watching Doordarshan and I call it my home. We are filled with nothing but pride and will always put our best foot forward to carry on this association for times to come.”
What’s next?
This collaboration is more than a content-sharing deal—it is a step forward in enriching India’s entertainment ecosystem. By blending Prasar Bharati’s 50+ years of broadcast legacy with Sri Adhikari Brothers’ modern approach, this alliance signals a promising era for both traditional and digital platforms.
Is this the beginning of a broader trend in Indian media partnerships? Only time will tell.
Film Production
Agnieszka Veriga named VP program management for Apac global experiences at WBD
MUMBAI: Warner Bros Discovery has elevated Agnieszka Veriga, widely known as Aga, to vice president, program management for Apac global experiences, placing her at the helm of the company’s fast-expanding experiences business across the region.
Based in Dubai and working closely with teams across Asia Pacific, Veriga will lead Warner Bros Discovery’s portfolio of owned and licensed experiences. Her remit includes the Warner Bros Studio Tours in Tokyo and Shanghai, alongside shaping the company’s long-term growth strategy for experiences in Asia.
The appointment follows a landmark year in which Veriga worked closely with Sarah Roots to deliver the Harry Potter Studio Tour Shanghai project. Developed in partnership with Chinese hospitality major JingJiang, the project marked a major step in Warner Bros Discovery’s global experiences ambitions and stood out for its scale and complexity.
In her new role, Veriga will partner with Tony Qiu and the regional leadership team, focusing on strong programme delivery, clear governance and close collaboration across markets as the experiences portfolio continues to grow.
Veriga brings deep international experience to the position. Prior to joining Warner Bros Discovery, she served as director, strategic project management and business operations for Asia at Paramount, where she led major transformation initiatives and played a key role in launching Paramount Plus in South Korea and Japan. Her earlier career spans senior strategy and operations roles across Asia, Europe and the Middle East within the Discovery ecosystem and beyond.
Sharing the news, Veriga said she was grateful for the trust and support she has received and excited about what lies ahead. With studio tours and immersive entertainment gaining traction across Asia, her expanded mandate signals Warner Bros Discovery’s intent to scale experiences with precision and pace.
Film Production
UFO Moviez rides high on strong Q3 earnings
MUMBAI: It is safe to say that UFO Moviez is currently identified as a high-flying object in the financial skies, proving that when it comes to the silver screen, they are far from being “eclipsed” by the competition. The digital cinema distribution powerhouse has beamed up a formidable set of financial results for the quarter and nine months ended 31 December 2025, leaving investors feeling like they’ve found the golden ticket in their popcorn tub.
The company’s consolidated net profit for the nine months ended December 2025 reached Rs 20.43 crore, up from Rs 10.27 crore during the same period the previous year, marking a 99 per cent increase. This growth was reflected in the quarterly performance, with the three months ending December 2025 delivering a net profit of Rs 7.52 crore, compared to Rs 15.29 crore in the prior year’s corresponding quarter.
Revenue from operations remained steady, with the consolidated nine-month figure at Rs 343.78 crore, up from Rs 329.37 crore in the previous year. For the quarter, total income from operations stood at Rs 131.88 crore, showing consistent performance in a competitive market.
The company’s growth is supported by strategic restructuring.
The big merger: UFO successfully completed the amalgamation of its wholly-owned subsidiaries, Scrabble Digital Limited (SDL) and UFO Software Technologies Private Limited (USTPL), effective from 1 April 2024. This “pooling of interests” has streamlined operations and strengthened the standalone bottom line, with restated nine-month standalone profits rising to Rs 14.09 crore from Rs 10.76 crore.
Asset liquidation: The company also exited its 48.12 per cent stake in Mukta V N Films Limited, earning a gain of Rs 0.40 crore.
Operational efficiency: Earnings before interest, tax, depreciation, and amortisation (EBITDA) for the nine months stood at Rs 62.04 crore, compared to Rs 47.28 crore in the previous period, reflecting effective cost management.
The auditors at BSR & Co. LLP have given the results an “unmodified” opinion, confirming the accounts are accurate. Meanwhile, the company’s Employee Stock Option Scheme (ESOP 2014) remains active, with 12,225 options available for eligible staff.
As the credits roll on the 2025 calendar year, UFO Moviez India Limited remains a dominant force in the “Cine Media Network,” proving that even in the age of streaming, the big screen, and the big numbers, still hold plenty of magic.
Film Production
Deepak Sharma takes charge as CEO of production and distribution at Jio Studios
MUMBAI: Deepak Sharma has moved into the corner office at Jio Studios, taking over as ceo production and distribution in a senior appointment that underlines the studio’s ambitions across theatrical and filmed entertainment.
Sharma, an entertainment and media professional with more than 18 years across every major vertical of the film business, began the role in October 2025. He had shared the career update on LinkedIn about a month ago, signalling a transition that has now firmly placed him at the centre of one of India’s most influential studio set-ups.
The appointment caps a long run at PVR Pictures, where Sharma spent over 16 years, most recently as coo, steering operations across film acquisition, distribution and market strategy during a period of rapid change for theatrical cinema. Before that, he held senior leadership roles at Zee Entertainment, overseeing film production, distribution, acquisition and syndication.
Sharma’s career spans the full life cycle of filmmaking. At Sony Pictures Entertainment Films of India, he served as executive producer on Saawariya, handling project planning, budgeting, international coordination and studio reporting. Earlier stints saw him build revenue engines as a distributor for Sony Pictures and other Hollywood majors, experimenting with aggressive marketing, unconventional show timings and sharper negotiation to expand market share.
As a producer, his slate includes titles such as Socha Na Tha, Gulaal, Oh My God, Fox and Shaheed, combining commercial instincts with creative risk. He has also managed film budgeting, talent negotiation, scheduling, financial planning and fund-flow management, including commercial inputs for overseas fund-raising.
At Jio Studios, Sharma is expected to knit production and distribution into a single, tightly run engine, aligning creative ambition with scale, capital and reach. The brief is clear: build films that travel, manage costs with discipline and push harder in a crowded, fast-shifting market.
From the accounting desks of the Gulf to the boardrooms of India’s biggest studios, Sharma’s arc has been long and methodical. At Jio Studios, the pace is about to get faster.
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