Connect with us

News Broadcasting

Post-pandemic, more youngsters want to earn from their hobbies: MTV Youth Study 2021

Published

on

Mumbai: Over 67 per cent of youth prefer streaming content of their choice, as it allows them to watch the content of their choice, without having to pretend or fear being judged. Majority of them also feel that it makes them more expressive and free, showed the latest MTV Youth Study – ‘Atmanirbhar by Circumstance’ released by MTV Insights Studio, on Friday.

The study covering over 26,000 respondents aged between 15 and 25 years from 50 Indian cities, attempts to provide a comprehensive overview of India’s Gen Z population, reflecting their evolving behavior, mindsets, habits, and perceptions amid a raging pandemic.

At least 21 per cent of Gen Z feel that following their passion is the most important thing in life rather than having a stable job, trending up exponentially from 9 per cent in 2016. With side-hustle gaining more importance in Gen Zers‘ lives, 70 per cent felt side-hustles are the real shot to fame and success and 69 per cent felt they would want to earn from their hobbies.

According to the study, ‘money’ holds prime importance for them in a post-Covid world. Over 46 per cent of respondents said “money is all that matters”, up from 21 per cent in 2019. Another 46 per cent said they would rather focus on being rich and successful instead of living a meaningful life, up from 25 per cent in 2019. 74 per cent felt there are a lot of undiscovered careers and ways to make money.

According to the report, more youth consider watching shows as a method of escapism into an imaginary world. The share of such respondents has gone up from 12 per cent in 2019 to 21 per cent post the pandemic.

“2020 has been a pivotal year in so many ways. This edition of our youth study is the first such exercise post the first wave of the pandemic,” said Viacom18 head for youth music and English entertainment Anshul Ailawadi. “It offers a rare glimpse into how young Indians are coping with a changing world in which every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt.”

The in-depth qualitative and quantitative study offers to be a go-to handbook for the advertising and marketing community to steer communications for youth in the right direction. Among other findings, the report also found that 43 per cent of youth believe listening to music kept them emotionally healthy and consider it their top stressbuster.

Gen Zers’ belief in true love also continues to decline. One out of every two respondents said they flirted with someone else apart from their boyfriend or girlfriend during the lockdown. At least 25 per cent said they don’t believe in marriage up from 10 per cent in 2019 and 8 per cent in 2016. Over 13 per cent shared they are in a committed relationship down from 26 per cent  in 2019 and 35 per cent in  2016. They are less likely to date someone they meet online and believe that people treat relationships like stories – ‘here today, gone tomorrow’.

The study indicates that although Gen Zers are extremely vocal on subjects of national interest, they have muted participation in on-ground events. Over 83 per cent agree that political topics are a part of peer conversations.

The findings are a result of 185 questions covering seven broad topics: education, money, romance, national interests, content, family, friends, and spirituality, and the Covid-19 outlook.

Given the negativity and volatility of the world around them, Gen Z is seeking refuge in family, religion, and friends. 52 per cent attributed their happiness to their family, up from 42 per cent in 2019 and 13 per cent in 2016. During the lockdown, 65 per cent of respondents said their families were the most motivating factor. Being family-oriented rose to the top of their partner’s priority list. 70 per cent felt more in control of their life after prayer and 62 per cent said being spiritual gave them clarity in a confusing world. 42 per cent would avoid having friends who compete with them, up from 18 per cent in 2019; 45 per cent felt friends are only for fun, up from 25 per cent in 2019

Over 56 per cent Gen Zers believe that life will be back to normal overthrowing the concept of the ‘new normal’ after Covid-19 subsides. As many as 51 per cent will wait for the right opportunity to come their way instead of going after just anything that is offered to them.

“Overall, the findings indicate, India’s Gen Z is increasingly becoming independent or Atmanirbhar while continuing to ride high on aspirations. We hope this research empowers new age as well as legacy brands that are looking to deepen connect and build trust with their Gen Z consumer,” Ailawadi added.

The launch of the report also saw participation from leading brands such as Godrej, Dabur, Dell Technologies, and Spotify kicking off a discussion on Gen-Zfying brands. The launch also had Gen Z representation from AIESEC, a non-governmental and not-for-profit organisation entirely run by youth for youth.

News Broadcasting

Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

Published

on

MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

Continue Reading

News Broadcasting

NCP’s Sunetra Pawar to be Maharashtra’s next deputy chief minister

Published

on

MUMBAI: Sunetra Pawar, wife of the late Ajit Pawar, will take oath as Maharashtra’s deputy chief minister on Saturday, media reports say, two days after his death in a plane crash.

According to reports, the Nationalist Congress Party (NCP) has summoned a legislature party meeting at 2pm on Saturday, where Sunetra Pawar, a Rajya Sabha member, is expected to be elected as leader. She is then likely to be sworn in as deputy chief minister at around 5pm at Raj Bhavan, as preparations are underway at the governor’s residence.

Ajit Pawar, Maharashtra’s deputy chief minister and a veteran NCP leader, died when a chartered Learjet 45 carrying him and four others crashed near Baramati on 28 January. The aviation regulator confirmed that all on board were killed when the aircraft burst into flames during a second landing attempt.

The sudden loss of one of Maharashtra’s most experienced politicians has prompted swift consultation among NCP leaders. Party figures, including working president Praful Patel, have been involved in talks on succession and organisational continuity. Reports suggest that several senior leaders support Sunetra Pawar’s elevation, viewing it as a unifying choice at a fraught moment.

According to party allies, Sunetra Pawar may also be considered for additional responsibilities within the state government. Some sources indicate that she would oversee portfolios such as excise and sports, while the finance brief could move to chief minister Devendra Fadnavis. Observers see this as a pragmatic division of duties intended to balance governance and political stability.

The transition unfolds against the backdrop of wider speculation over the future of the NCP, including talks about reconciling rival factions that split in recent years. Close aides of Ajit Pawar had been exploring avenues to bring the party’s different strands back together before his death, and that conversation may now gain fresh impetus.

Ajit Pawar’s demise has left a notable vacuum in Maharashtra politics. As a long-serving deputy chief minister, he had overseen key portfolios, including finance and planning, and played a central role in the state’s coalition government. His unexpected death has triggered intense reflection among allies and critics alike on both his legacy and the path ahead.

As Maharashtra prepares for Sunetra Pawar’s swearing-in, the NCP faces its most urgent test in years: turning tragedy into cohesion and navigating a new chapter in state leadership.

 

Continue Reading

News Broadcasting

Binoy Prabhakar takes charge as chief content officer at Firstpost

Published

on

NEW DELHI: According to media reports, Firstpost has appointed senior journalist Binoy Prabhakar as its new chief content officer, bringing seasoned editorial expertise on board as the digital news platform embarks on its next phase of growth.

Prabhakar joins from Hindustan Times, where he spent nearly three years as chief content officer, shaping editorial strategy and guiding content for a rapidly evolving digital audience.

Earlier, he served as editor at Moneycontrol and CNBCTV18.com, and spent over a decade at The Economic Times in senior editorial roles. His career also includes leadership positions at Network18, The Indian Express and The Times of India.

A fellow of the Tow Knight Center for Entrepreneurial Journalism in New York, Prabhakar combines newsroom experience with a keen understanding of digital storytelling.

At Firstpost, he is expected to strengthen editorial depth, sharpen the platform’s voice, and drive content innovation as readers increasingly look for clarity in a crowded news landscape.

Continue Reading

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD