MUMBAI: This August, Pogo is all set to celebrate the birthday of India’s beloved young supercop, Little Singham, with grand celebrations blending action, emotion, and excitement. As one of the most iconic characters on POGO, India’s homegrown kids’ entertainment channel, Little Singham will be at the heart of a high-voltage, multi-platform campaign designed to delight kids and families across the country.
Kickstarting the celebrations, POGO has released a new promo featuring dynamic visuals and energy-packed moments, showcasing the essence of Little Singham, his courage, loyalty, and never-give-up spirit. The promo with a specially choreographed ‘hook step’ is also introduced to encourage fans to join in the celebrations and showcase their love for Little Singham across social media platforms.
Warner Bros. Discovery Head of Factual Entertainment, Lifestyle & Kids, South Asia, Sai Abishek said, “Little Singham is more than just an icon; he stands for courage, confidence, and positivity, making him a true role model for millions of children across India. In the last eight years, Little Singham, its universe, and stories have uniquely and deeply touched kids and families, becoming a milestone for POGO and Warner Bros. Discovery. We remain committed to further building the beloved Little Singham universe that continues to resonate with kids and families.”
Warner Bros. Discovery, head of marketing, South Asia, Janhavi Vyas added, “This campaign has been designed to be an exciting, multi-touchpoint experience that resonates with kids both on and beyond the screen. From high-energy content to immersive on-ground activations, we are thrilled to bring fans closer to Little Singham in fun and meaningful ways.”
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