MUMBAI: When stories meet the mat, sparks fly louder than a referee’s whistle. Pocket FM, the world’s largest audio series platform, has inked a strategic partnership with kabaddi heavyweights Patna Pirates for Pro Kabaddi League 2025, signing on as the team’s official entertainment partner.
The Pirates, three-time PKL champions, embody grit, passion and resilience qualities Pocket FM says mirror its own storytelling ethos. The tie-up will see the platform bring fans closer to their heroes with meet-and-greets, on-ground activations and digital campaigns featuring star players, adding drama beyond the do-or-die raids.
“Kabaddi, much like our audio tales, is full of drama and emotion,” said Pocket FM SVP and head of brand marketing communications and partnerships Vineet Singh. “Through this collaboration, we aim to celebrate both the game and the stories while building stronger connections with fans across the country.”
Patna Pirates COO Pawan Rana added, “Our fans are at the heart of everything we do, and this partnership with Pocket FM opens up new ways to engage and excite them. Just as we fight with passion on the mat, Pocket FM will take that journey beyond the game.”
For Pocket FM, this is not the first foray into the sports arena. The platform has previously partnered with Jaipur Patriots in Ultimate Table Tennis and with The World of Battle BGMI. But with kabaddi’s soaring popularity and PKL’s Season 12 kicking off this August, its alliance with the Pirates could prove to be its biggest sporting raid yet.
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