MUMBAI: In a country where 678.2 million people tune into everything from cricket to kabaddi, Ormax Media has decided it’s time the scoreboard reflected more than just runs and goals. The media insights powerhouse has launched Ormax Sports Track, a syndicated audience research tool built to measure the engagement and marketing impact of sports tournaments on OTT platforms right from the announcement press release to the final whistle. Designed for both streaming platforms and sports leagues, it tracks four key parameters Buzz, Reach, Appeal and Potency giving stakeholders a 360° view of audience sentiment over a tournament’s entire run.
The methodology is as rigorous as a DRS review. Every week, 600 regular OTT sports viewers split evenly between metro and non-metro markets are surveyed online, with the sample aligned to The Ormax Sports Audience Report 2024. Subscribers receive two data deliveries a week, a Tuesday mid-week report and a Friday wrap-up to act fast on shifting trends, test marketing muscle, and tweak strategies in real time.
“OTT platforms now have a powerful subscription-based tool to benchmark the impact of their sports campaigns against industry-wide trends,” said Ormax Media head of business development for streaming, television & brands Keerat Grewal. “It’s about integrating audience tracking with strategic insights to drive subscriptions, optimise spend, and stand out in a crowded sports landscape.”
With OTT players investing heavily in sports properties from cricket and football to tennis, wrestling and beyond Ormax Sports Track could be the independent, data-backed umpire brands need to call the big shots, measure ROI, and ensure their campaigns hit the sweet spot every time.
Leave a Reply