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Online TV market growing in Germany: Study
MUMBAI: According to a new study on Internet TV, there are currently 1,424 online-TV services in Germany, with 194 million daily video hits.
The number of people accessing videos has increased by about 17 per cent compared to the previous year.
The study also points out that the mobile use of online TV has also increased with every fifth video hit occurring via mobile devices.
Having grown quantitatively, particularly in the past few years, the online-TV market is consolidating and gains continuing professionalism. In this context, providers rely on in-house-produced content. On average, 78 per cent of the videos of an online-TV channel are in-house productions.
Key Findings
- Currently 1,424 online-TV services in Germany
- Online-TV services: share of corporate TV and sub-brands of the traditional media increased
- Online-TV usage: viewing records at live sports events
- Distribution channels for online TV: mobile access significantly growing, via Smart TV still slow
- Social TV: three out of four online-TV providers have a Facebook site
- Economic situation: online-TV channels see higher marketing opportunities
- In order to make the market structure of the online-TV world more transparent, Berlin strategy consultant Goldmedia was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting, to produce "Web TV Monitor 2012".
The study‘s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV providers and the annual study is being published for the third year.
Compared to 2011, the share of online-TV providers has not changed drastically (0.4 per cent). The traditional media‘s video and online portals are still the category with the highest number of services, with a 46 per cent market share. About one third (31 per cent) are online-TV channels that are produced exclusively for the Internet – so-called "Internet-only channels". Other online-TV services include corporate TV and video-shopping sites (11 per cent), non-commercial online-TV channels (five per cent), media stores and video centers (combined four per cent), and video-sharing platforms (two per cent).
While the number of Internet-only channels and online services of the traditional media, which increasingly include video content, has declined between 2010 and 2012, the number of corporate TV providers and sub-brands from traditional TV brands has grown.
Online-TV usage: viewing records at live sports events: The number of video hits has increased significantly. The services included in Goldmedia‘s survey for "Web TV Monitor 2012" achieved a total of about 194 million video hits per day, or about six billion per month. At live sports events, such as the Olympic Games or the European championship 2012, new viewing records with live-streaming and catch-up TV could be recorded in the web.
According to the estimations of the surveyed online-TV providers already 451 million daily hits are expected in 2016, the rise in use infringing all platforms. In the field of Video on Demand (VoD) experts predict a stronger growth than the growth in linear online TV.
Furthermore, the average viewing duration has increased. For VoD it has risen from nine minutes (2011) to currently 11 minutes, for live-streaming from 25 minutes to 28 minutes. This can be traced back to a growing number of long video content offered and the higher stability and therefore fewer interruptions during broadcasting.
Meanwhile, every second online-TV provider has a mobile app or an optimised site for mobile devices. Two thirds of the surveyed providers for the study think that online TV will be accessed via mobile devices in the future. Currently, according to provider information, 18 per cent of the video hits are achieved via tablets and smartphones compared to only 11 per cent in 2011. Until 2016, the providers expect a significant rise and a 38 per cent share of hits.
Hybrid TV via home TV is also gaining significance for the market. While the number of total hits of online-TV services via smart or hybrid TV was merely two per cent in 2011, there was a five per cent share in 2012. The providers themselves predict a rise to 16 per cent, which can be traced back to the spread of devices.
As part of the growing spread of internet-capable TV-sets, more and more online-TV providers enter the market with their own smart TV app. According to "Web TV Monitor 2012", 23 per cent of the suppliers provide a smart TV app.
Social TV: three out of four online-TV providers have a Facebook site
Still, the online-TV website itself is the most important point of contact for video users. While in 2011 three quarters (72%) of all videos of an online-TV channel were seen via this way, it is only 67 per cent in 2012. Until 2016, online-TV providers expect a further decline to 61 per cent.
The declining significance of channel websites goes along with the increasing importance of social networks, particularly YouTube and Facebook. Altogether, they generated about 25 per cent of the total hits in 2012 (status as of the beginning of October 2012). Until 2016, the providers expect an increase in hits to 29 per cent via social networks.
Therefore, it is important for the online-TV providers to be present on all platforms. Merely 15 per cent of the providers are not present on any of the social networks.
Online-TV channels see higher marketing opportunities. Currently, the online-TV channels‘ degree of cost covering is 71 per cent (details for 2011). With this, the relation of total sales and total costs is still highly negative.
95 per cent of all recorded online-TV services are available for free. Only 61 per cent of the online-TV services are financed by advertising. As a consequence, 34 per cent are financed by alternative sources, partly by marketing budgets. On average, video ads contribute 37 per cent to the total ad sales.
The marketing opportunities of online TV will continue to grow due to the increasing professionalisation of its content. However, the surveyed providers see the highest growing potential in the revenues of paid services. These should rise by 66 per cent in 2016, in contrast to the ad revenues of the online-TV channels with a growth of only 52 per cent per year.
Applications
Moltbook, the AI-only social network, sparks hype, doubt and fear
CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.
The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.
Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.
The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.
Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.
Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.
Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.
Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.
For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.
Applications
Apple appoints Avtar Ram Singh as head of international marketing
CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.
“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.
The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.
His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.
Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.
Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.
Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.
Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.
At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.
The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.
In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.
Applications
Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
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