One Tap Wonder as TV9 Clicks with Google’s Global Spotlight

MUMBAI: When it comes to logging in, less really is more and TV9 Digital has proved just that. In a rare nod from Silicon Valley’s finest, Google has spotlighted the Indian news platform in a global case study for its swift, smart, and successful rollout of Google One Tap sign-in.

The feather in TV9’s cap? Over 2 lakh user registrations in just 60 days. No passwords, no confusion, no drama just a single click and straight into the news. The result? Fewer drop-offs, happier users, and a treasure trove of first-party data.

The case study from Google highlights how this friction-free feature supercharged TV9 Digital’s user acquisition and retention. It wasn’t just about the numbers, though. The richer data allowed for smarter personalisation think curated newsletters, targeted alerts, and reader experiences that feel like they were written just for you.

Emphasising that innovation TV9 Network’s DNA chief growth officer Raktim Das said, “Being recognized by Google in a global case study is a proud moment for us. It underscores our commitment to combining journalism with cutting-edge technology to deliver a superior experience to our digital audience.”

Das added: “Google’s partnership on Google One Tap has been instrumental in our user acquisition strategy, delivering a seamless sign-up experience. The resulting 200,000 registrations in 60 days demonstrate the immense potential of this collaboration. We see this as a significant opportunity to further leverage this partnership for enhanced audience engagement and first-party data growth.”

March was already a milestone month for TV9, with 138 million unique visitors recorded on ComScore. But this Google case study has turned a strong run into a standout moment, positioning the brand not just as a news destination, but as a tech-forward leader in digital publishing.

As platforms everywhere scramble to future-proof their audience strategies, TV9’s “One Tap” masterstroke shows that when it comes to engagement convenience really is king. Or in this case, news you can trust with a single click.