Media agencies

OMD celebrates silver jubilee anniversary

Published

3 years ago

April 5, 2023

Mumbai: In 1998, Omnicom designed and built its first truly specialist media operation from the ground up – combining planning, buying, insights and client service together, and launched OMD. Today, the world’s largest media network celebrates 25 years in business, a momentous event that resonates even more in Asia because OMD Hong Kong is OMD’s first standalone full-service operation in the world.

The agency has come a long way from when the first office opened in Hong Kong with just three employees. From this market, the OMD brand expanded and in 2000, it formally became a global network where all market operations were united by a common leadership and vision. Today, OMD has a headcount of close to 2,400 in 13 offices in APAC; and 12,000 in over 100 countries globally.

OMD was born in response to an increasingly complex media landscape in the 1990s, with clients seeking greater value, transparency and negotiating power. This resulted in the separation of creative and media specialisms from full-service offerings to dedicated enterprises. Untethering the disciplines meant that media agencies could develop and grow specialist skills, implement media-neutral solutions and extract greater value for clients previously encumbered by creative dominance.

By combining technology, data, innovation, creativity, empathy, and evidence to orchestrate better business outcomes, OMD has been delivering business transformation at scale for some of the world’s leading blue-chip brands such as McDonald’s and Apple, both of whom have a long-standing relationship with OMD.

Named Cannes Lions Media Network of the Year 2022, OMD is currently ranked the best performing global media network overall by RECMA. Additionally, OMD is also the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings. Finally, just last month, as reported in the 2022 Media Agency New Business Barometer – an analysis of the global media agency marketplace published by independent research company COMvergence – OMD topped the global agency network net new business rankings at number 1.

“The key characteristic of OMD has been our ability to continuously evolve to lead our clients forward, which has propelled us to where we are today; leading the industry as our clients’ most trusted transformation partner,” said OMD Worldwide CEO George Manas. “Our success is enabled by truly differentiated capabilities in digital, data and technology, and as we look towards the next 25 years, we will continue to innovate, and support our clients in pivotal moments of transformation,” he added.

“At OMD, we have a brand that is clearly recognised as number one in the world, and it gives me great pride to honour our legacy as the region that gave birth to OMD as we know it to be today,” said OMD APAC CEO Charlotte Lee. “As we celebrate our brand, our history and our people, we remain steadfast in our commitment to maintaining a passion for our clients’ business, and partnering with them to deliver business transformation and growth in the years to come,” she added.

“This silver jubilee is such a momentous occasion for us. In a quarter of a century, we’ve gone from our determined beginnings to being the world’s largest media network today and what a journey it’s been! Our scaled ambitions right from the very start have seen us aspire to be the foremost authority in the media business, and it is without a doubt that our journey of success over the years comes from our obsession for our two greatest assets – our employees and our clients,” said OMD India CEO Anisha Iyer. Speaking of the future of OMD, she added, “By focusing on innovation, prioritizing digital leadership, and harnessing the many possibilities of Omni and OMD Design, I am confident that we will continue to make transformative changes alongside our clients and remain a global powerhouse of innovation.”

Media agencies

Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español

Published

9 months ago

June 2, 2025

indiantelevision.com Team

MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.

Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.

Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.

“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.

Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.

With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.

Media agencies

HT Media’s Slurrp teams up with US giants to spice up global food storytelling

Published

10 months ago

April 23, 2025

indiantelevision.com Team

MUMBAI: When a butter chicken meets a barbecue brisket, you know something flavourful is simmering. That’s exactly the recipe HT Media’s Slurrp is stirring up with its latest content partnership. The Indian digital food platform has joined hands with the US-based Enveritas Group (EVG Media) and Food & Beverage Magazine to dish out culinary stories that travel from Chandni Chowk to Charleston.

Announced on April 23, the collaboration aims to whip up content that caters to the palates of both Indian readers and North American audiences, including millions of NRIs hungry for a taste of home. The digital buffet will include Indian-origin chef interviews, diaspora-driven dishes, and viral food trends with a desi tadka.

“Through this partnership, we aim to offer our audience engaging and authentic content that celebrates Indian food culture, innovation, and creativity, while also connecting with the broader diaspora and food enthusiasts across the globe,” said HT Labs co-founder & CEO Avinash Mudaliar.

Slurrp will lean into the storytelling prowess of Food & Beverage Magazine, the go-to voice in US hospitality circles. The magazine’s founder Michael Politz added, “This initiative aims to engage our readers with genuine and insightful stories that highlight the tradition, innovation, and creativity within Indian culinary arts.”

Meanwhile, EVG Media-experts in SEO strategy, licensing, and content localisation-will serve as the digital backbone. “Our shared vision of providing high-quality, culturally rich content will enable us to connect with food enthusiasts in more meaningful ways,” said EVG Media CEO Brian Kolb.

From mouth-watering recipe reels to profiles of Indian-origin foodpreneurs, the series plans to break naan and share culture across continents. Themes will include:

. The diversity of Indian cuisine

. The rise of Indian dishes in the US

. Celebrity and chef features

. Viral food trends with an Indian spin

. Indian-origin food startup spotlights

The alliance will cater to the growing global appetite for Indian cuisine and the stories behind it. With Slurrp’s on-ground reach in India and the global lens of its Western partners, the content aims to serve both nostalgia and novelty in equal measure.

Media agencies

JioStar’s MegaBlast unleashes India’s biggest one-day ad blitz across TV and digital platforms

Published

10 months ago

April 21, 2025

indiantelevision.com Team

MUMBAI: In a world where brands fight tooth and nail for two seconds of your attention, JioStar just dropped a marketing mic with the launch of ‘MegaBlast’—a never-before advertising blitzkrieg designed to dominate Indian screens for one single, unforgettable day.

Call it a media moon landing, or just plain advertising anarchy.

Unveiled on 21 April 2025, MegaBlast is being touted as India’s largest one-day advertising takeover—smashing together the muscle of traditional TV with the precision of digital to deliver what JioStar calls “impact at lightning speed”. With a reach of 400+ million viewers and a jaw-dropping 4.5 billion ad views in 24 hours, this campaign isn’t just advertising—it’s a national event.

“MegaBlast is a response to what brands have been asking for—the ability to dominate attention, not just buy media,” said JioStar head of revenue – entertainment & international, Ajit Varghese. “With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day.”

If you’re keeping score, MegaBlast delivers an average of 13 exposures per viewer, across 84 TV channels and JioHotstar, in 10 languages. That’s right—13 brand touchpoints in a single day. It’s the attention economy turned into a Formula One pit stop.

And it won’t bankrupt your marketing budget either. With costs clocking in at under one paisa per view, MegaBlast is being billed as a high-frequency, high-efficiency beast—a dream for campaign managers and CFOs alike.

This isn’t your garden-variety ad break. The MegaBlast arsenal includes everything from Brand Bridges and Spotlight Frames to Pause Ads and Mega Spots—each one baked into high-viewership, high-engagement content. Whether it’s launching a new car, promoting a Diwali bonanza, or celebrating 100 years of your brand’s existence, MegaBlast is pitched as a media solution for those who want their brand to be “everywhere, all at once”—minus the multiverse confusion.

Backed by the reach of JioStar’s sprawling entertainment empire—including heavyweights like Star Plus, Colors, MTV, Nickelodeon and National Geographic—the campaign leverages over 80 television channels and JioHotstar to paint the town…well, branded.

It’s not a drip.

It’s not a funnel.

It’s a full-blown firehose of attention, and it’s all happening in one explosive day.