e-commerce
Nuvoretail wins Amazon Advisors Marathon 2024
Mumbai: Delhi-based Nuvoretail, renowned for its pioneering work in eCommerce marketing, has been awarded the prestigious Amazon Advisors Marathon gold winner title for the second consecutive year (2022-23 2023 -24). This significant achievement underscores Nuvoretail’s exceptional expertise in e-commerce advertising, firmly establishing its position as a leading digital commerce specialist.
The Amazon Advisors Marathon, hosted annually by Amazon Ads, is a competitive event where top Amazon Ad partner agencies showcase their expertise across various categories. These categories include Expertise, where agencies submit case studies demonstrating how they helped brands grow on Amazon; Thought Leadership, where participants demonstrate their in-depth knowledge of Amazon Ads on platforms like LinkedIn; Teamwork & Development, where agencies focus on upskilling their teams through Amazon Ads certifications; and Client Acquisition, where participants identify and engage potential new clients for Amazon Ads services.
Throughout the 90-day marathon, participants earn points for completing these activities. Nuvoretail’s hard work stood out, securing 1st place in January, 3rd place in February, 1st place in March, and ultimately, 1st place overall! This remarkable achievement is a testament to the exceptional talent and unwavering dedication of the entire Nuvoretail team.
Winning the Amazon Advisors Marathon for the second year in a row highlights Nuvoretail’s commitment to excellence and innovation in Amazon Advertising. This rigorous three-month challenge tests participants’ proficiency in various aspects of Amazon advertising, from conducting internal training sessions and obtaining Amazon Ads certifications to sharing valuable insights on LinkedIn and collaborating on publishing case studies.
Nuvoretail founder & CEO Vishal Sharma expressed his pride in the team’s consistent performance, stating, “Winning this award for the second time in a row is a true reflection of our team’s dedication and expertise. It highlights our unwavering commitment to helping brands succeed on Amazon and our deep understanding of the Amazon advertising landscape. At Nuvoretail, we believe in empowering brands to achieve their full potential.”
This award holds great significance for both Nuvoretail and its clients. For Nuvoretail, it validates their innovative approach to combining AI-powered data insights with a highly skilled team of e-commerce professionals. For their clients, it translates into enhanced e-commerce success across various platforms and regions. Nuvoretail’s advanced partner status with Amazon and the recognition of Vishal Sharma as a select member of the Amazon advisors program further cement their authority in the field.
Nuvoretail has consistently demonstrated their ability to drive significant growth for brands on Amazon. One notable example is a partnership with a prominent power tools brand in India that faced sales saturation and increasing advertising cost of sales (ACOS). Through a strategic and data-driven approach, Nuvoretail managed to achieve the highest sales in the brand’s history within 60 days, accompanied by a single-digit ACOS of 5.84 per cent. They recorded a 128 per cent sales growth while reducing ACOS by over 45 per cent from its original double-digit figure of 10.67 per cent. This achievement underscores the power of innovative solutions and data-driven strategies in transforming brand performance and driving sustainable growth.
e-commerce
Comet makes e-commerce debut on Myntra with 40 sneaker styles
BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.
The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.
Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.
Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.
Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.
e-commerce
Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent
SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.
Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.
AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.
Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.
Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.
For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.
Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.
President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.
The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.
e-commerce
Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare
BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.
The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.
Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.
He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.
With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.
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