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NRK chooses Appear to optimise its mezzanine encoding for DVB and OTT distribution

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Mumbai: Appear, the global leader in media processing and delivery technology, has been chosen by Norway’s leading public broadcaster NRK, to expand and modernise its media delivery platform and to enable NRK to take advantage of future advances in encoding and video transport technologies. Appear is delivering a comprehensive service to NRK, building and running a robust compression platform capable of delivering high-quality encoding streams for transcoding by various content distributors across Norway as well as for NRK’s OTT and DVB systems.

As part of the managed service, Appear is expanding the deployment of its X and XC platforms while taking on operation and management of the solution. Its award-winning X Platform provides NRK with mezzanine encoding expansion in DVB and OTT and managing live contribution of NRK’s premium live TV channels. Appear’s XC Platform brings NRK’s programmatic and events-based radio channels to NRK customers nationwide. Both platforms are based on modular and customisable chassis, allowing modules to interconnect to create a flexible system with the highest grade of performance and capability. The modular nature of the chassis means that Appear can efficiently provide NRK with new functionality and scale to meet future growth.

“As the demand for premium live content continues to skyrocket, the need for rock-solid live linear delivery is essential”, said NRK head of media management and publishing Henrik Slåen. “We were already using Appear’s X and XC Platforms because they fulfilled many of our requirements, and when we needed to expand our platform to enable us to take our media distribution into the future, they were a natural choice. However, with the increased importance of the upgraded platform, Appear needed to step up as a managed service partner.  This means we can rely on having efficient compression hardware in our production chain as well as support and assistance – including software updates, system monitoring, and proactive service checks. We also expect Appear to provide its expertise to advise us on how best to make operational improvements, enabling us to concentrate on providing our customers with exciting new media services and functionality. Our hope is that this will ensure uninterrupted operation, reduced risk and cost, and increased life expectancy. Appear also guarantees the availability of spare parts through its sourcing department and production partners, while providing equipment at NRK’s facility for testing and staging.”

Appear CEO Thomas Bostrøm Jørgensen said, “Our X and XC Platforms for primary distribution and contribution encoding deliver low delays, high data rates and high quality – combined with greater rack density and less power consumption per channel. We’re confident that our X and XC Platforms meet NRK’s needs with a modular and customisable design, high performance, and extensive capabilities. These solutions deliver unmatched real-time performance and power efficiency, and Appear taking on full operation and maintenance of the solution brings a simple and reliable service to NRK. By combining hardware reliability with software flexibility, we have a compelling offering that meets NRK’s encoding needs, both now and in the future.”

Appear’s equipment provided to NRK is upgradable to the latest industry standards, including SMPTE 2110, HEVC, UHD and HDR. The efficient hardware design ensures lower operational costs and reduced space requirements, aligning with NRK’s goal of achieving a greener footprint while maintaining high-quality.

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Broadband

Rabi Shankar Mishra takes charge as Airtel ceo in Pune

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PUNE: Airtel has appointed Rabi Shankar Mishra as chief executive officer, based in Pune, marking a sharp leadership shift as the telco sharpens its focus on growth, execution and market momentum.

Mishra moves into the role after leading Airtel’s Guwahati operations, where he built a reputation for tight execution and cross-functional leadership. In Pune, he will drive business strategy, operational excellence and expansion, drawing on deep expertise across sales, scale and complex, multi-market operations.

Before joining Airtel, Mishra held senior leadership roles across global consumer giants. He served as sales director at the Hershey company, vice president at Diageo, and held multiple associate vice president and associate director roles at Mondelēz International and Cadbury India Ltd, overseeing large, high-value businesses and teams across regions.

His earlier career at Pepsico India and Cavinkare laid a strong foundation in sales, customer development and route-to-market strategy across fast-moving consumer businesses.

With a rare blend of FMCG rigour and telecom scale, Mishra arrives in Pune to push Airtel harder, faster and deeper into its next phase of growth.

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Global broadband subs hit 1.52 billion as fibre dominates

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MUMBAI: Global broadband subscribers surged past 1.52 billion in the first quarter of 2025, marking a 1.21 per cent quarterly rise as South and East Asia drove expansion, according to Point Topic data. Yet the picture remains patchy, with 22 countries—up from 14 in the previous quarter—seeing subscriber numbers fall as consumers shift to mobile broadband or grapple with economic headwinds and market saturation.

India topped the largest 20 fixed broadband markets with a blistering 4.7 per cent quarterly growth rate, whilst Britain stood out as an outlier, suffering a 0.3 per cent decline as fibre rollout failed to offset broader connection losses.

Fibre-to-the-home and building connections now command 72.34 per cent of global fixed broadband subscriptions, cementing the technology’s dominance. Other fixed technologies saw their market shares shrink, bar satellite and fixed wireless access, which bucked the trend with spectacular annual growth of 47.4 per cent and 29.9 per cent respectively.

The satellite boom was largely driven by Starlink breaching the 5 million customer mark, though growth has slowed due to capacity constraints and pricing pressures. Competition is set to intensify as Amazon’s Project Kuiper prepares for launch by year-end, with Britain expected among the first markets to go live following Ofcom approvals. Residential plans currently start at around £75 monthly.

Fixed wireless access is reshaping rural connectivity, particularly in America and India, with aggressive investments from Reliance, Bharti, T-Mobile, Verizon and AT&T driving adoption.

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Industry consolidation is accelerating, with potential mega-deals including Charter’s merger with Cox in America and a possible carve-up of France’s SFR among Orange, Bouygues and Iliad. Meanwhile, sub-Saharan Africa represents untapped potential, attracting significant infrastructure investment targeting broadband expansion.

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Act Fibernet plugs in Amazon Prime Lite for a double shot of value

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MUMBAI: Act Fibernet has struck a streaming sweet spot. The wired internet major has teamed up with Amazon Prime to offer its users a fresh set of broadband plans bundled with Prime Lite — a compact yet power-packed version of Amazon’s popular subscription service.

Designed for digital-first consumers who want speed and spectacle in equal measure, the new ACT plans include high-speed fibre connectivity along with Prime Lite benefits: HD access to Prime Video’s catalogue of originals, films, and TV shows on one device, unlimited Same-Day/Next-Day deliveries, early bird access to marquee sales like Prime Day, and exclusive shopping deals.

Act’s subscribers, both new and existing, can access the bundle by signing up for six-month (or longer) plans. Once onboard, Prime Lite perks remain active for as long as the eligible Act subscription is live.

Act VP, head of brands, content and partnerships, Naveen Nahar, said, “At Act Fibernet, our brand promise is simple — Feel the Advantage. It’s about going beyond the fast internet to deliver real, everyday value to our customers. With the launch of Amazon Prime Lite on our platform, we’re giving our users the best of entertainment, shopping, and convenience — all in one seamless experience. Whether its world class shows, free express deliveries, or early access to deals, this partnership ensures our customers don’t just stay connected, they stay ahead.”

“At Prime Video, we remain committed to offering easy and convenient access to our much-loved Originals, movies, series, and more to customers across India,” said Prime Video India director & head, SVOD Business, Shilangi Mukherji said, “This strategic collaboration with Act Fibernet not only simplifies access to Prime Video’s extensive content selection but also delivers other shopping & shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more.”

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With this move, Act is no longer just a broadband provider — it’s a bundled convenience powerhouse. For subscribers, it’s all the streaming, scrolling, and shopping — at the speed of light.

Below is a list of cities and their corresponding starting rates for Prime Lite with ACT Plans:

 

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