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Nickelodeon’s Kids’ Choice Awards 2020 goes virtual

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KOLKATA: The one-of-a-kind award show that is for the kids and by the kids – Nickelodeon Kids’ Choice Awards 2020 is back. While this year has been unprecedented, Nickelodeon follows through on its promise to entertain and empower kids.

This year with Nickelodeon Kids’ Choice Awards the promise is to present the show in a whole new format, focused on taking it virtual and getting kids to not only vote but also get closer to their stars in a never seen before avatar. That’s not all, KCA 2020 will witness six new and relevant categories for kids to vote for their favourite entertainers during the lockdown and decide who takes home the coveted Nickelodeon Blimp.

Over the years, Kids’ Choice Awards have featured a glittering host of celebrities gracing the orange carpet and with our iconic Nicktoons. With mind-blowing performances by renowned celebrities like Sara Ali Khan, Varun Dhawan, Alia Bhatt, Ranveer Singh and more, as well as raking in more than 5 lakh votes, kids had a gala time at the award show. This year’s edition will witness nominees that have come through a special online research to determine who entertained children the most during the lockdown. Always turning lemons into lemonade, kids will get a chance to vote for a whole lot of nominees across several new categories such as favourite online learning apps, Youtubers, Instagram personalities, sportspersons, food enjoyed during the lockdown, amongst others. The voting starts on 4 January, 2021 exclusively on www.voot.com and the Voot App.

Viacom18 Hindi mass entertainment and kids TV network Nina Elavia Jaipuria said, “In these challenging times our commitment is to ensure that our young viewers remain entertained and positive. Keeping this in mind we at Nickelodeon are going to celebrate all that is new with Kids’ Choice Awards 2020. In the virtual format, with the introduction of new categories, we aim to encourage and empower kids to cast their vote and choose their favourites who kept them going through the lockdown. Nickelodeon will also support Teach for India to help provide smart devices to children to enable online education.”

The uniquely curated awards will support a cause that has emerged during the pandemic while emphasising the need to celebrate the new normal. Due to the ongoing social distancing and the shift to e-learning, India’s education system is going through a reform. The prolonged closure of schools to maintain social distancing has caused an educational inequality, especially due to limited access to internet and technology.

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 To bridge the digital education divide and enable a smooth transition for all strata of society, Nickelodeon has partnered with Teach for India, for the latter’s existing program Sponsor A Device. The partnership will kickstart during the voting process of the Kids Choice Awards 2020 where Nickelodeon will donate Re 1 for every vote garnered. Teach for India is a non-profit organisation that works towards educational equity at all levels of the education system. Under the existing program, the community aims to enable the new form of learning by raising funds for putting a gadget in the hands of every student who needs one.

KCA’s marketing campaign is being promoted through a robust digital and social media plan, interesting online interactivity, support across the Nickelodeon franchise and social media challenges along with a push from the entire network. There are various innovations lined up on the digital front, including tons of quirky communication on YouTube. There will be a #KCAsquad with influencers giving the audiences all the latest updates on #KCAIndia2020. Further adding to the slime-tastic experience will be slime inspired digital games, contests, AR filters, virtual face offs and series of engaging and interesting online interactivity that will create fun experiences for kids.

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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