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Nickelodeon unveils global content strategy for 2014-15

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MUMBAI: Nickelodeon, the kids’ channel under the US-based Viacom Media Networks umbrella, recently unveiled its plans for the 2014-15 season – which includes 10 new series, multiplatform content and the Kids’ Choice Sports 2014 live event – at its annual Upfront presentation.

 

“This season, we are introducing Nickelodeon’s biggest pipeline of content for every demo and in every genre,” noted Nickelodeon Group president Cyma Zarghami in her presentation. “Our preschool slate reinforces Nickelodeon’s standing as the best place for shows that are both smart and fun, powered by great stories, relatable characters and a meaningful curriculum that has been our hallmark.”

 

Nickelodeon’s continued effort at bringing about groundbreaking shows over the past 30 years, including Rugrats, The Ren & Stimpy ShowDougSpongeBob SquarePants and The Fairly OddParents, just goes onto show the drive the channel possesses in the kids’ genre.

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The three new shows scheduled for the 2014-15 season are mentioned below:

 

Bad Seeds (26 episodes) – Harvey, a sweet and well-meaning bird, makes two new best friends, Fee and Foo, the wildest imps in the forest.  Although their friendship seems unlikely, their connection only grows as they push each other out of their comfort zones and into endless adventures. Created, written and directed by C.H. Greenblatt (SpongeBob SquarePants, Chowder).

 

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Pig Goat Banana Cricket (26 episodes) – This show features a series of absurd interwoven stories about four friends and roommates, Pig (the fool), Goat (the artist), Banana (the wise-guy) and Cricket (the brain).  The series is created by Dave Cooper and J. Ryan, and executive produced by David Sacks (The Simpsons, Regular Show) who co-writes with J. Ryan. Cooper also art directs the series and the pilot was directed by independent animator Nick Cross.

 

Welcome to the Wayne (6 episodes) – Launching on the Emmy Award-winning Nick App, Welcome to the Wayne, is an animated comedy following the adventures of two 10-year-old boys Olly Timbers and Ansi Molina as they explore their crazy apartment building, the Wayne.  The series was created and written by Billy Lopez (The Wonder Pets!). 

 

The broadcast network will also roll out new episodes of its hit franchises, including, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Sanjay and Craig, Breadwinners, Rabbids and The Fairly Odd Parents for the 2014-15 season.

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In addition, Nickelodeon has slated Kids’ Choice Sports 2014, a live big-ticket event that will take place in Los Angeles this July. The sports celebration will be hosted and executively produced by Michael Strahan.

 

“Our mission has been to create and deliver funny content that will resonate with today’s kids, and we are well-positioned to do that through our schedule of fresh hits, a deep pipeline of new series, tent-pole events, ratings momentum and innovation on all platforms,” said Zarghami during the presentation. “Nickelodeon is a magnet for creative people and projects, and we’re incredibly excited about the new pool of talent we’re bringing to our audience in front of and behind the camera.”

 

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New live-action programming will include the comedies Henry Danger, about a crime-fighting sidekick-in-training; Bella and the Bullfrogs, in which a cheerleader becomes the quarterback for her school’s team; and Nicky, Ricky, Dicky & Dawn, which follows the sibling rivalry among quadruplets. The network will also broadcast new episodes of Sam & CatThe Haunted Hathaways and The Thundermans.

 

Also, the original sitcoms Instant MomSee Dad Run, Yes, DearMy Wife and KidsThe Nanny and George Lopez under Nickelodeon will continue airing on the network.

 

For preschoolers, the network has added to the schedule Dora and Friends: Into the City!, which is due to debut sometime in end June; Blaze and the Monster Machines, a end September premiere that will introduce young viewers to science, technology, engineering and math; Shimmer & Shine, about fraternal twin genies; and Fresh Beat Band of Spies, an animated series based on the hit live-action show The Fresh Beat Band. The latter two titles will begin airing in 2015.

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The network has had a clear goal to let the kids’ tastes and preferences influence its creative choices, and accordingly it tailors its new content to make the most relevant and funny content for its viewers, and continues to do so even now.

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Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Kids

Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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