MUMBAI: In a move set to bowl over India’s mobile-first cricket fandom, former Nftfn co-founder & CMO Abhishek Gupta has announced his next venture: ‘PlayPe’, an online skill-based gaming platform built to convert passive cricket viewership into real-time action.
Scheduled to launch between August and September 2025, PlayPe will let users make in-match decisions and earn real cash rewards based on their cricketing knowledge. The platform promises to operate within India’s legal boundaries—with mandatory KYC, age-gated onboarding, and a strong focus on responsible gaming.
“Cricket isn’t just a sport in India — it’s part of our identity”, said Gupta, who left Nftfn (now rebranded as Xtrading) in January 2025 after 3.5 years building its brand and community. “PlayPe turns fans into active participants, rewarding their insights, timing, and cricketing mind – not luck”.
During his time at Nftfn, Gupta helped raise over $1.1 million in funding and scaled a high-engagement user community in the crypto trading space. Now, with PlayPe, he’s looking to tap into India’s cricket-crazy audience by blending gaming, real-time decision-making, and legal compliance.
PlayPe’s UI is tailored for India’s diverse user base, with multilingual access and intuitive design aimed at users in tier two and tier three cities. The app will offer fast payouts, live challenge formats, and scalable gameplay during real matches, making every over an opportunity.
The app will be available on Android and iOS, marking Gupta’s second innings in the Indian consumer tech space. With cricket as the playing field and skill as the strategy, PlayPe is betting big on what India loves most.
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