MUMBAI: When it comes to the news game, the 18s are playing in a league of their own. CNN-News18 and News18 India have once again flexed their dominance, leaving competitors scrambling to catch up in both English and Hindi news television.
According to the latest BARC data, CNN-News18 continues to tower over the English news space with a hefty 38.8 per cent market share, while NDTV 24×7 trails at 23.8 per cent and Times Now at a modest 17.0 per cent. (BARC India | Mkt: India | TG: 15 plus | Wk30’25 – 33’25 | 8 Channels considered | Market Share per cent Basis AMA’000). Ever since BARC ratings resumed in March 2022, CNN-News18 has kept its crown, week after week, making its supremacy look almost effortless.
The Hindi turf tells a similar story. News18 India clocked 77,918 AMA’000, comfortably ahead of Aaj Tak at 74,546 AMA’000 (BARC | Metric: Avg. Weekly AMA’s | TG: NCCS All 15 plus | Period: Wk 30’25-Wk 33’25, 24 Hrs, All Days | Market: HSM). With anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra fronting its power-packed programming, News18 India continues to be the nation’s preferred pitstop for Hindi news.
Part of the larger News18 Network, which boasts the country’s biggest omni-channel news presence, both CNN-News18 and News18 India have invested heavily in editorial firepower and technology. The strategy is paying off handsomely, with the network cementing its place as India’s most-watched and trusted news giant proving that in the battle for eyeballs, the house of 18 is still the boss.
Leave a Reply